Ford Cancelling Remaining 2016 Focus RS Orders, Customers Will Have to Wait for 2017 Model Year

Steph Willems
by Steph Willems

Customers are having their 2016 Ford Focus RS orders cancelled, and the automaker is giving differing reasons as to why, depending on who you ask.

Ford is telling dealers and buyers who placed orders for Ford’s hottest hatch that they’ll receive 2017 models instead. This, for a model Ford said it could build as many as customers wanted.

Ford produces the 350-horsepower, all-wheel-drive Focus RS at its Saarlouis plant in Germany. The sought-after model arrived stateside this spring, with the automaker promising not to limit production.

According to emails obtained by TTAC, a Los Angeles dealer had three of its pending 2016 Focus RS orders cancelled by Ford and moved to the 2017 model year. That could mean months of delays for customers as they wait for next year’s deliveries.

The reason given to the dealer by a Ford rep for the cancellations? “Economic turmoil in Europe” that forced the Saarlouis plant to shut down, limiting production volume.

However, when TTAC asked Ford representative Dan Jones about the email, he stated 220 orders were cancelled simply because Ford couldn’t keep up with demand before a planned summer factory shutdown.

“We frequently adjust daily production to be aligned with market demand,” Jones said. “Focus RS demand around the globe has exceeded expectations, so these 220 customer units that were scheduled for 16MY build, are now going to be rescheduled into 17MY, and as these orders will be prioritized, customers will experience almost no delay in delivery of their vehicle.”

There’s a big gap between planned maintenance and “economic turmoil.”

Would-be Focus RS buyers have expressed frustration over constantly changing delivery timetables on online enthusiast forums.

One Australian Focusrs.org forum user was told the vehicle’s planned August build would be moved to November, while another had his pushed from July to September. Another user sought answers for why his Focus RS build date went from June to August, and then to October. “Your build date can move around until it is finally locked in when a VIN is assigned,” said a Ford Australia representative.

At some point in the summer, the German plant shuts down for a worker’s holiday. When pressed, the user’s Ford rep claimed the plant shut down for a week in early July. That rep returned to say the plant would be shut down for summer maintenance from July 25 to August 19.

When asked about the shutdown timing, Jones said workers will return to Saarlouis after a three-week holiday on August 15.

Time will tell what the delivery delay amounts to, if anything, or whether dealers and customers experience further frustration. For an automaker, it’s still better to deal with the fallout of a model with overwhelming demand than, say, a Chrysler 200.

Steph Willems
Steph Willems

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  • Slance66 Slance66 on Jul 27, 2016

    Anecdotal, semi-related point. Was at the Shell station getting gas last weekend and a very attractive young woman was filling up across the divide. She had a yellow Focus...ordinary one I thought. Nope, she fired it up, I heard it immediately and then I saw the badges, Focus ST. I thought, wow, now that girl is a heck of a catch for some young car enthusiast guy.

  • NeilM NeilM on Jul 27, 2016

    "Customers are having their 2016 Ford Focus RS orders cancelled [...] Ford is telling dealers and buyers who placed orders for Ford’s hottest hatch that they’ll receive 2017 models instead. [...] According to emails obtained by TTAC, a Los Angeles dealer had three of its pending 2016 Focus RS orders cancelled by Ford and moved to the 2017 model year." Exactly how does that equate to canceled? Moved to the 2017MY, yes. Delayed delivery, certainly. Canceled? Not so much. A friend of mine ordered a 2016 BMW M2 a few months ago and has now been told he'll be getting it in late summer as a 2017MY. His wasn't "canceled" either. In fact he's not unhappy to get a 2017 instead of a late 2016, since this will essentially bump up its resale value.

  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
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