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Measurement Week is coming

AMEC plans to hold Measurement Week as a high profile part of an education programme to spotlight attention on the importance of PR measurement, has won immediate backing from members and the PR community internationally!

From London to Sydney, Paris to Hong Kong, New York to New Delhi, member and PR industry reaction has been enthusiastic. Already ICCO, AMEC’s Strategic Partner, has pledged to support Measurement Week. AMEC also hopes to gain the support of other PR member bodies internationally.

Measurement Week gives every member the opportunity to align their company to measurement and analytics.

AMEC’s three International Chapters, in Europe, Asia Pacific and North America, have been given the challenge to create Measurement Week opportunities in their regions. In the meantime here are some ideas to get your company thinking:

  • Run a client event during Measurement Week at your offices.
  • Talk to your leading media publication about a running a Measurement Week event.
  • What about a webinar in your country? We can help with AMEC international experts.
  • Are there major speaker platforms in your country in September? Let’s work together to link to AMEC’s new International Speaker Bureau.
  • Use social media to promote Measurement Week and start dialogue using the hashtag #amecatwork.

This could be the most exciting initiative from AMEC since we founded the Barcelona Principles. We will share ideas from around the world as they come in.

What people are saying!

What people are saying!

Much more soon!

Barry Leggetter
CEO