How is the customer experience when your customers deal with you and your company? Today, public relations isn’t just about what we get written about. It’s what other people say about us as well. And now, we’re on social media. Everybody can be an experience-sharer. Everyone can be a critic. And that can be magnified. In this article, I shared some ideas about measuring the customer journey. I wanted you to think about how you manage your customer experience, making sure that you’re delighting customers once they’ve come in the door. I also shared some personal experiences and anecdotes that prompted me to discuss what I’ve discussed in the podcast. #publicrelations #eastwestpr #getnoticed #customerexperience #customerjourneymapping
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The meek will not inherit the earth. Children will. That is the children taking over the business their parents started. Family businesses make up 90% of all companies in the USA. But it’s rarely a simple transition. Dr. Patrick Woock has co authored a book "Succession: Navigating Generational Success" with Susie Ginsburg. They expose a lack of succession planning and the challenges of dealing with heirs lacking essential skills. Listen in to learn more. #entrepreneur #podcast #familybusiness
Navigating Generational Success: Planning the Future of Your Family Business | The UnNoticed Entrepreneur
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Is self-publishing a book worth the effort? When the average sales are only 250 copies, you have to ask yourself if this was a good use of your time. I've just completed my 3rd book, so I feel your pain. Finding readers and building momentum can feel like an uphill battle. But what if there was a way to leverage podcast interviews to boost your book sales and grow your business? Podcasts are the perfect medium to literally tell your story. Audiences get to hear your voice. I've hosted up and coming authors on my show, like DC Palter, and they are wonderful guests. But authors could be doing more to turn those interviews into book sales. Join leading book consultant Julie Broad and me as we do a deep dive into how to use podcasts as an author. 🔍 **In this session, you will learn:** - How to find and secure podcast interview opportunities 🎙️ - Strategies to turn podcast listeners into loyal readers and customers 📈 - How to repurpose those interviews into marketing content 📚 📅 **Date:** This Saturday ⏰ **Time:** 10am PST 📌 **Register for free by clicking the calendar event below. I look forward to seeing you there! #Authors #BookMarketing #Podcasting #Entrepreneurship #Webinar #BrandBuilding
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Is it time to go south instead of east for your virtual team? Jaime Nacach thinks so. And he wants to change the perception of 'virtual assistants' to virtual team members. It's not just admin jobs but highly qualified professionals who are available from Latin America. The story of Virtual Latinos, and how he started selling in LA and hiring in Mexico is a great entrepreneur story. Companies big and small are outsourcing semi-permanent roles at all levels to Latin America. Find out why, how much it costs, and how Jamie has built one of the fastest-growing private companies in America. https://lnkd.in/eyBxfxsT #podcast #entrepreneur #virtualassistant *Virtual Latinos Ranks No. 80 On The 2023 Inc. 5000
Time to Go South! The Latin Secret to Finding Superstar VAs | The UnNoticed Entrepreneur
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Is AI Mightier Than Pen? I've just authored Volume 3 of The UnNoticed Entrepreneur. 50 x 25 minute interviews. 125,000 words. One book. I tried to use AI....This is what I learnt: - Anthropic wrote better copy ....but doesn't allow you to set up custom GPT's - OpenAI allows setting custom, repeatable prompts ...but the writing is inconsistent - Both offer API's to take control of the processing. ....'playgrounds..' for experimentation - @DALL.E creates graphics more easily than Midjourney - Token limits capped article to circa 650 words. ....I wanted 1,500 - 2,000 - Work around to word limits ...Chain prompts...keep asking questions and build the answers - For creative writing,..., it too often sounds like it was written by AI. ...no matter how hard I schooled it - For content formatting it's superb AI reminds me of an absent minded professor, not a machine. ....It works brilliantly sometimes, but then seems to lose the plot in the next moment. I'm sure that there will be people out there better than me at AI. Let them share their wisdom. For me, when writing a book, AI is to be leant on but not relied on. I edited all 50 articles myself. To keep the authenticity and humanity. I used AI to collate and format lists to keep them neat and tidy. Any AI care to reply? Good news - you don’t have to wait . Vol 1 & 2 is now available. The UnNoticed Entrepreneur, Book 1: Step Into the Spotlight https://a.co/d/13fSw5j The UnNoticed Entrepreneur, Book 2: Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve https://a.co/d/eODq2od #AI #Publishing #Content #Writing N.B. Next Volume of The UnNoticed Entrepreneur will be published by Wiley later in 2024.
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Inspiring morning at Bath Digital Festival. Steve Fountain hosting entrepreneurs live for Radio Bath Richard Wheatley HeadX, - monitoring head acceleration Richard Godfrey Rocketmakers - in full conversation with fully animated AI powered Barack Obama ..(Presidential candidate in the making …) …and many other innovators with Caroline Anstey from Bath Spa University Studio. Congratulations to Ben Webb on a buzzing event here at Newark Works riverside. Loraine Morgan-Brinkhurst MBE welcoming guests and all. #entrepreneurs #tech #bath
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Will AI make your job easier, or take it away? That's the fear facing everyone. The best answer is to ask more questions. That's why I am working with Prowly. Their PR platform is using AI in ways that will transform the industry. Aleksandra Kubicka has special access to new AI tools and ways of working. I'll be putting her on the spot and asking: How can AI? - Enhance Creativity - Increase Productivity - Ensure Authenticity Join us on the webinar: May 16. 16:00 GMT #AI #PublicRelations #mediarelations #agencyowners
Let’s be honest - AI is only helpful if it blends seamlessly into your everyday tasks. It should be like having a friendly helper, ready to give you a creative boost or a nod of reassurance before you send out a pitch. All that, without the need to juggle multiple tools or becoming a pro at prompting. In this webinar, we’ll dive in how Prowly’s AI can lend a hand with your most time-consuming or nerve-wracking PR tasks. Together with Jim James, Aleksandra Kubicka and Prowly's AI: Your New PR Companion, we’ll compare traditional methods of tackling creative blocks, enhancing press releases, finding media contacts, and sending flawless emails to journalists - with the new, exciting AI-enhanced methods.
Prowly's AI: Your New PR Companion
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How to take to the business stage. And be the leading actor. Today's podcast episode with actor and coach Peter Bray #podcast #entrepreneur #storytelling https://lnkd.in/eWr7kXeS
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In this weeks newsletter....coming out on Friday. - Writing App review - Give away free holiday nights in your offer - An NBA Pro's Playbook for Entrepreneurial Success - Chocolate brownies are your best sales funnel Keep on communicating! Sign up for free here https://lnkd.in/eX2g2PsC
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Senior Marketing Manager, Content & SEO
2yHey Jim. Glad you found my post useful. Loving your insights 😊