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50 Tips for Free Publicity

DIY free publicity and PR can build your company's profile, help you rise to the top of the search engines, make you more credible, and help you become the…
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Local, regional and national media outlets sponsor their own events such as Boomer Health Fairs, 10K races for charity, 40 Under 40 parties, technology shows and more. These are ideal places to meet reporters, editors, photographers, TV anchors and other editorial staffers who work for print and broadcast media and build the relationship. This article walks you through the process of where to find them and what to say. Reading, Parties, Editorial, Regional, Health Fair, Broadcast, Journalist, Events, Self Promotion
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Meet Journalists, Broadcasters at Media-sponsored Events | The Publicity Hound
Local, regional and national media outlets sponsor their own events such as Boomer Health Fairs, 10K races for charity, 40 Under 40 parties, technology shows and more. These are ideal places to meet reporters, editors, photographers, TV anchors and other editorial staffers who work for print and broadcast media and build the relationship. This article walks you through the process of where to find them and what to say.
Boost your book marketing and product promotion by doing book signings and product demonstrations at small community events. Dystopian author D.S. Edwards explains how he sold more than 8,000 books at county and state fairs, gun shows, prepper conventions, farmers markets and other events that attract his ideal readers. #bookmarketing #productPR #authormarketing Horror, Crafts, Promotion, Community Events, Book Sale, Book Launch Party, Selling Books, Author Event, Book Launch
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Authors: Swallow Your Pride and Work Book Signing Events | The Publicity Hound
Boost your book marketing and product promotion by doing book signings and product demonstrations at small community events. Dystopian author D.S. Edwards explains how he sold more than 8,000 books at county and state fairs, gun shows, prepper conventions, farmers markets and other events that attract his ideal readers. #bookmarketing #productPR #authormarketing
The crazy #coloringbook craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business. Pitch journalists and bloggers with a story idea that ties into coloring books and your area of expertise. Here are publicity tips for artists, attorneys, accountants, hospitals, clinics, doctor's offices, yoga teachers, mindfulness experts, garden centers, flower shops, social media experts, photographers, therapists, craft stores and more. Public Relations, Action, Organisations, Social Media, Marketing Tips, Startup Entrepreneur, Marketing Plan, Entrepreneur Startups, Non Profit
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Adult Coloring Book Craze Offers Publicity Opps Galore | The Publicity Hound
The crazy #coloringbook craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business. Pitch journalists and bloggers with a story idea that ties into coloring books and your area of expertise. Here are publicity tips for artists, attorneys, accountants, hospitals, clinics, doctor's offices, yoga teachers, mindfulness experts, garden centers, flower shops, social media experts, photographers, therapists, craft stores and more.
Add this one item to your media kit and watch your publicity explode. Include a package of photos---or only one photo---featuring interesting props related to your personality, your book, your product or service, or your business. Props make your publicity photos come alive. They practically beg to be published. And they make it easy for journalists, bloggers and others to cover your story. #mediakit #mediakits #prphotos #publicityphotos Digital Marketing, Writing Tips, Job Info, Direct Mail
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Publicity Photos in a Media Kit Come Alive if You Use Props | The Publicity Hound
Add this one item to your media kit and watch your publicity explode. Include a package of photos---or only one photo---featuring interesting props related to your personality, your book, your product or service, or your business. Props make your publicity photos come alive. They practically beg to be published. And they make it easy for journalists, bloggers and others to cover your story. #mediakit #mediakits #prphotos #publicityphotos
Busy, overworked reporters, editors and other #journalists want a good story. Period. They don't want to waste time helping you with things you can do yourself, letting you take control of the interview or have final say over what the story will look like. Asking these 14 questions will annoy them and possibly ruin the relationship. #mediarelations #PR
14 Questions to Never Ask Journalists | The Publicity Hound
Busy, overworked reporters, editors and other #journalists want a good story. Period. They don't want to waste time helping you with things you can do yourself, letting you take control of the interview or have final say over what the story will look like. Asking these 14 questions will annoy them and possibly ruin the relationship. #mediarelations #PR
Periscope, the Number One app of 2015, owned by Twitter, is a great tool if you want you have your own show. Its tagline is “Explore the world through someone else’s eyes.” It’s the easiest way to broadcast live video from your phone, enabling you to share what’s happening around you — with the whole world or just a few friends — as it happens. You must have a Twitter account. #Periscope #livestream #videotool Social Media Tips, News Online, Company, Work Ethic, Company Profile, Creative Economy
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Show Your Personality with Periscope's Live Streaming | The Publicity Hound
Periscope, the Number One app of 2015, owned by Twitter, is a great tool if you want you have your own show. Its tagline is “Explore the world through someone else’s eyes.” It’s the easiest way to broadcast live video from your phone, enabling you to share what’s happening around you — with the whole world or just a few friends — as it happens. You must have a Twitter account. #Periscope #livestream #videotool
Advanced copywriting techniques can help you persuade journalists and bloggers to write about you. They can also help you sell more products and services at your website. Internet marketer Tom Anion's excellent in-depth free class on how to write persuasive copy will give you a toolbox of tips and tricks that will help you convince people to do exactly what you want them to do. #copywriting #writingtips #salescopy
How Copywriting Skills Can Turn Publicity into Profits | The Publicity Hound
Advanced copywriting techniques can help you persuade journalists and bloggers to write about you. They can also help you sell more products and services at your website. Internet marketer Tom Anion's excellent in-depth free class on how to write persuasive copy will give you a toolbox of tips and tricks that will help you convince people to do exactly what you want them to do. #copywriting #writingtips #salescopy
When you're in a TV studio doing an interview, or you're with a radio talk show host, and the production crew puts that mic on you, nothing you say is off record. When they ask for a mic check, don’t say something in jest that you don’t want shared beyond the studio. They can use anything you say. When you do media interviews, assume the microphone is always on. #mediainterviews #radiointerviews #tvinterviews
On TV and Radio, Avoid a Hot Mic That Leads to PR Hell | The Publicity Hound
When you're in a TV studio doing an interview, or you're with a radio talk show host, and the production crew puts that mic on you, nothing you say is off record. When they ask for a mic check, don’t say something in jest that you don’t want shared beyond the studio. They can use anything you say. When you do media interviews, assume the microphone is always on. #mediainterviews #radiointerviews #tvinterviews
Seasonal events that the media always cover are perfect opportunities for free publicity. Examples include the first day of winter, spring, summer and fall. When the time changes twice a year. Results of major surveys. Pop culture trends. Authors can use these opportunities to promote books. Consultants can generate publicity for their consulting services. Public speakers can comment on topics they teach in keynotes or workshops. #DIYpublicity #smallbizmarketing #mediapitches
How a top publicist's strategy makes journalists say "yes" | The Publicity Hound
Seasonal events that the media always cover are perfect opportunities for free publicity. Examples include the first day of winter, spring, summer and fall. When the time changes twice a year. Results of major surveys. Pop culture trends. Authors can use these opportunities to promote books. Consultants can generate publicity for their consulting services. Public speakers can comment on topics they teach in keynotes or workshops. #DIYpublicity #smallbizmarketing #mediapitches
Consultants, don't just market your consulting practice. Promote your expertise. Too many consultants focus too much on the tasks they do rather than what they know and what they do with that expertise such as help people solve problems. Refer to yourself as an expert everywhere online and offline. Create content that focuses on solutions to problems. #consulting #consultants #expertise
Consultants: Promote your expertise instead of your practice [Training May 12 in Madison, Wis.] | The Publicity Hound
Consultants, don't just market your consulting practice. Promote your expertise. Too many consultants focus too much on the tasks they do rather than what they know and what they do with that expertise such as help people solve problems. Refer to yourself as an expert everywhere online and offline. Create content that focuses on solutions to problems. #consulting #consultants #expertise
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Radio publicity is yours if you're willing to call a talk radio show, join the conversation and you know how to use the call to your greatest advantage. You first must get past the call screener. To do that, summarize your comment quickly and succinctly. Practice what you're going to say before you call the station. #radiopublicity #talkradio #broadcastpublicity
Radio publicity tip: Call talk shows and comment | The Publicity Hound
Radio publicity is yours if you're willing to call a talk radio show, join the conversation and you know how to use the call to your greatest advantage. You first must get past the call screener. To do that, summarize your comment quickly and succinctly. Practice what you're going to say before you call the station. #radiopublicity #talkradio #broadcastpublicity
Local libraries are great places to get publicity. They host #author talks and book signings, classes and workshops by experts, and other events patrons love. Libraries work their tails off promoting these events in local media like daily and weekly #newspapers, your local public access channel on TV, in event calendars, and through the community. #eventpr #eventpublicity
7 ways your local library can help you sell more books, even if you're an indie author | The Publicity Hound
Local libraries are great places to get publicity. They host #author talks and book signings, classes and workshops by experts, and other events patrons love. Libraries work their tails off promoting these events in local media like daily and weekly #newspapers, your local public access channel on TV, in event calendars, and through the community. #eventpr #eventpublicity
Promoting an event? Don't use text-only press releases. They're boring. Insert a video or images which will encourage people to share the press release. Beginners make 5 mistakes when doing event PR and promotion, and that's one of them. Know the other four mistakes so you don't make them. #eventPR #eventpromotion #eventpublicity
Do you make these 5 beginner's mistakes when doing event publicity? | The Publicity Hound
Promoting an event? Don't use text-only press releases. They're boring. Insert a video or images which will encourage people to share the press release. Beginners make 5 mistakes when doing event PR and promotion, and that's one of them. Know the other four mistakes so you don't make them. #eventPR #eventpromotion #eventpublicity
Inexpensive PR and publicity services can be found on Fiverr, the huge global marketplace where people offer their services and products starting at only $5. You can find people who will write press releases, your bio, website copy, sales copy and more. Find help with videos, podcasts and graphics work such as logos. A great place to find leads if you're selling, then offer upsells. #fiverr #cheapPR #salesleads
27 ways to use Fiverr.com to sell PR services | The Publicity Hound
Inexpensive PR and publicity services can be found on Fiverr, the huge global marketplace where people offer their services and products starting at only $5. You can find people who will write press releases, your bio, website copy, sales copy and more. Find help with videos, podcasts and graphics work such as logos. A great place to find leads if you're selling, then offer upsells. #fiverr #cheapPR #salesleads
Share valuable content you have created---a blog post, a list, a video, a podcast---with bloggers who can spread the word to their audiences. That's what content marketer Nicole Kohler did when she wrote an updated list of Google resources. She knew I had written about it and emailed me a pitch that was so short and beautifully written, that I said yes immediately. I analyze her pitch and show what she did to catch my attention. #contentcreation #pitchablogger #Google
Share valuable content you have created---a blog post, a list, a video, a podcast---with bloggers who can spread the word to their audiences. That's what content marketer Nicole Kohler did when she wrote an updated list of Google resources. She knew I had written about it and emailed me a pitch that was so short and beautifully written, that I said yes immediately. I analyze her pitch and show what she did to catch my attention. #contentcreation #pitchablogger #Google
Follow TV news reporters, editors and producers on Twitter and other social media so you know what stories they think are important and if they're looking for sources like you to interview. You can also pitch them and offer yourself as a local source for a national story, called newsjacking. #tvnews #tvpublicity #mediaontwitter
Want local TV publicity? 3 ways to get on reporters' radar | The Publicity Hound
Follow TV news reporters, editors and producers on Twitter and other social media so you know what stories they think are important and if they're looking for sources like you to interview. You can also pitch them and offer yourself as a local source for a national story, called newsjacking. #tvnews #tvpublicity #mediaontwitter
Don't send the same pitch to multiple #journalists, bloggers and contacts. Media audiences are so segmented that your pitch can't possibly appeal to everyone. Research the person you're pitching. This blog post explains how. If you think they'd be interested in your idea, write a pitch that includes a few details to let them know you know about issues that are important to them and their followers. #pitchjournalists #publicitytips #prtips
The biggest publicity mistake most people still make | The Publicity Hound
Don't send the same pitch to multiple #journalists, bloggers and contacts. Media audiences are so segmented that your pitch can't possibly appeal to everyone. Research the person you're pitching. This blog post explains how. If you think they'd be interested in your idea, write a pitch that includes a few details to let them know you know about issues that are important to them and their followers. #pitchjournalists #publicitytips #prtips
Naming your website or company after your pet, and then tying your marketing to the pet, can result in publicity galore for your small business. Barbara Florio Graham's cat, Simon Teakettle, has been dubbed "the cat that owns the company," in an article in Business Week and on MSNBC. He has his own calendar, Facebook page and website. Simon has been featured in Business Week, on MSNBC and on the CBC/Radio-Canada. #pets #smallbiz #smallbizpr
Make your pet a celebrity to help promote your small business | The Publicity Hound
Naming your website or company after your pet, and then tying your marketing to the pet, can result in publicity galore for your small business. Barbara Florio Graham's cat, Simon Teakettle, has been dubbed "the cat that owns the company," in an article in Business Week and on MSNBC. He has his own calendar, Facebook page and website. Simon has been featured in Business Week, on MSNBC and on the CBC/Radio-Canada. #pets #smallbiz #smallbizpr
DIY publicity, marketing and promotion are a lot easier when you don't have to keep typing the same things---like your bio and answers to frequently asked questions--over and over again. ShortKeys and Clipmate are inexpensive programs that let you "assign" just a few key strokes to entire paragraphs of type. Also use this as a shortcut for remembering website addresses, logins and passwords. #macrosoftware #macro #timesavingtips
'Cut and paste' software eliminates tedious typing, makes marketing easier | The Publicity Hound
DIY publicity, marketing and promotion are a lot easier when you don't have to keep typing the same things---like your bio and answers to frequently asked questions--over and over again. ShortKeys and Clipmate are inexpensive programs that let you "assign" just a few key strokes to entire paragraphs of type. Also use this as a shortcut for remembering website addresses, logins and passwords. #macrosoftware #macro #timesavingtips
Cause marketing means telling your story through someone else, or someone else's event. American Textile Company piggybacked onto a marathon sponsored by Team Red, White and Blue in Pittsburgh. It donates 25 cents from every pillow sold to the nonprofit. And it staged a successful media event that generated fabulous publicity in local newspapers, on radio and TV, and online. #causemarketing #freepublicity #specialeventpr
How a Pittsburgh pillow company used a marathon to tell its cause marketing story | The Publicity Hound
Cause marketing means telling your story through someone else, or someone else's event. American Textile Company piggybacked onto a marathon sponsored by Team Red, White and Blue in Pittsburgh. It donates 25 cents from every pillow sold to the nonprofit. And it staged a successful media event that generated fabulous publicity in local newspapers, on radio and TV, and online. #causemarketing #freepublicity #specialeventpr
A media kit is a collection of marketing materials you'll need for the product, service, cause or issue you are promoting. A media kit is especially important if you have published a book because it makes it easy for a variety of audiences, like journalists, to report on it or promote it. Yet many authors are confused about what goes into the kit. If you've written more than one book, you should have one media kit for each book. #mediakit #bookmarketing People, Social Media Site, Marketing Tools, Marketing Materials, Marketing, Writing A Bio
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Author Media Kit: Include 8 essential items | The Publicity Hound
A media kit is a collection of marketing materials you'll need for the product, service, cause or issue you are promoting. A media kit is especially important if you have published a book because it makes it easy for a variety of audiences, like journalists, to report on it or promote it. Yet many authors are confused about what goes into the kit. If you've written more than one book, you should have one media kit for each book. #mediakit #bookmarketing
Free publicity ideas and examples are all over this board. You'll find publicity examples for newspapers, magazines, TV and radio as well as ideas on how to get known on social media sites or online news sites. Each pin leads back to The Publicity Hound's blog where you can read more about that idea. Have fun with free publicity. Come back here and share the coverage you've received. #freepublicity #publicitytips #publicityexamples #pr Packaging, Public, Online Networking, Marketing Advice, Marketing Help, Business Checks, Business Resources, News Sites
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Free publicity ideas and examples are all over this board. You'll find publicity examples for newspapers, magazines, TV and radio as well as ideas on how to get known on social media sites or online news sites. Each pin leads back to The Publicity Hound's blog where you can read more about that idea. Have fun with free publicity. Come back here and share the coverage you've received. #freepublicity #publicitytips #publicityexamples #pr
1. Google indexes your content shared in public Communities almost immediately. 2. Because Google’s new search algorithm favors it, content on Google+, including within Communities, dominates Google search more than other social network. 3. If you have created Google Authorship and linked your #Google+ profile to content you create, your avatar will often show up in search results and call attention to your content. This includes content shared in public #Google+Communities. #GooglePlus
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1. Google indexes your content shared in public Communities almost immediately. 2. Because Google’s new search algorithm favors it, content on Google+, including within Communities, dominates Google search more than other social network. 3. If you have created Google Authorship and linked your #Google+ profile to content you create, your avatar will often show up in search results and call attention to your content. This includes content shared in public #Google+Communities. #GooglePlus
34 tips on how to save time and money on PR, publicity and social media are yours in this free ebook. The tips are the very best excerpted from the popular ezine, "The Publicity Hound's Tips of the Week." This year's ebook features a wide variety of free online tools to help the DIY promoter. You'll find tools for press releases, photos and graphic, media contact information, slogans and taglines, contacting #bloggers and #journalists, and more. #freepublicity #pr #publicity
The Best of The Publicity Hound's Tips of the Week of 2013: Yours to regift | The Publicity Hound
34 tips on how to save time and money on PR, publicity and social media are yours in this free ebook. The tips are the very best excerpted from the popular ezine, "The Publicity Hound's Tips of the Week." This year's ebook features a wide variety of free online tools to help the DIY promoter. You'll find tools for press releases, photos and graphic, media contact information, slogans and taglines, contacting #bloggers and #journalists, and more. #freepublicity #pr #publicity
Your #Google+ hovercard shows up in almost two dozen places online, and it lets you put your best foot forward--in only four lines of text. Instead of listing the college you attended, tell people how you help them. Instead of listing the name of your company, give your website address. I walk you step by step through the process of how I changed my #hovercard easily to make a great first impression. A better hovercard means more people will add you to their circles and read your content.
Create an impressive Google+ hovercard in 7 easy steps | The Publicity Hound
Your #Google+ hovercard shows up in almost two dozen places online, and it lets you put your best foot forward--in only four lines of text. Instead of listing the college you attended, tell people how you help them. Instead of listing the name of your company, give your website address. I walk you step by step through the process of how I changed my #hovercard easily to make a great first impression. A better hovercard means more people will add you to their circles and read your content.
If you're launching a book or introducing a new app, pitch bloggers who do product reviews. Cision has published its list of the Top 50 New Product Review Bloggers, a great starting point, and we've added three book reviewers, too. But don't just click on the name of a blog and start pitching. Do your research so you know your product is a perfect fit with their topic. These 7 tips that will help you pitch with confidence and get free publicity. #productreviews #bookreviews
How to Pitch the Top 50 'New Product Review' Bloggers | The Publicity Hound
If you're launching a book or introducing a new app, pitch bloggers who do product reviews. Cision has published its list of the Top 50 New Product Review Bloggers, a great starting point, and we've added three book reviewers, too. But don't just click on the name of a blog and start pitching. Do your research so you know your product is a perfect fit with their topic. These 7 tips that will help you pitch with confidence and get free publicity. #productreviews #bookreviews
#YouTube is your very own TV channel that can bring you new traffic, new fans and new customers. But it’s hard staying on top of all the changes Google is making to the world’s No. 1 video site. Jeff Johnson�’s brand new, “completely updated for 2014″ set of free Cheat Sheets for YouTube (I'm an affiliate) is hot off the press! He also created a new 2.0 version of the training video. It reveals the 15 quick, easy ways to grab more free traffic from YouTube. Limited time only! #videomarketing
Free cheat sheet: 15 ways to pull more YouTube traffic | The Publicity Hound
#YouTube is your very own TV channel that can bring you new traffic, new fans and new customers. But it’s hard staying on top of all the changes Google is making to the world’s No. 1 video site. Jeff Johnson’s brand new, “completely updated for 2014″ set of free Cheat Sheets for YouTube (I'm an affiliate) is hot off the press! He also created a new 2.0 version of the training video. It reveals the 15 quick, easy ways to grab more free traffic from YouTube. Limited time only! #videomarketing
Corporate and nonprofit sponsors partner with authors, speakers and experts because it cuts down on their PR costs, gets those organizations in front of new audiences, and injects your new ideas into their marketing plans. A corporate sponsor promotes you when you speak in front of large audiences on their behalf. That means they're paying for your PR. And because you have a big name behind you, the media are more inclined to interview you. #corporatesponsor #nonprofitsponsor
How to get a corporate sponsor, even in a rotten economy | The Publicity Hound
Corporate and nonprofit sponsors partner with authors, speakers and experts because it cuts down on their PR costs, gets those organizations in front of new audiences, and injects your new ideas into their marketing plans. A corporate sponsor promotes you when you speak in front of large audiences on their behalf. That means they're paying for your PR. And because you have a big name behind you, the media are more inclined to interview you. #corporatesponsor #nonprofitsponsor
The Emotional Marketing Value Headline Analyzer tell you, within seconds, how well your headline or email subject line appeals to someone's emotions. This fun, free tool also assigns a percentage grade to your #headlines. Use it for blog posts, articles, your website, sales pages, pitches to #reporters, White Papers, and even the outside of envelopes on direct mail pieces. #writeheadlines #howtowriteheadlines
Write punchy headlines using this free, easy tool | The Publicity Hound
The Emotional Marketing Value Headline Analyzer tell you, within seconds, how well your headline or email subject line appeals to someone's emotions. This fun, free tool also assigns a percentage grade to your #headlines. Use it for blog posts, articles, your website, sales pages, pitches to #reporters, White Papers, and even the outside of envelopes on direct mail pieces. #writeheadlines #howtowriteheadlines
Podcasting is one more way to generate publicity because you'll find a group of people who don't necessarily want to read your tips, or watch a video. They want to listen while commuting, working out or walking the dog. Podcasting is the same as creating your own radio show. But unlike traditional radio, it's far less expensive, and it can reach far more people because it's online. #podcast #podcasting #radio
Promote Your Podcast for Free Publicity 15 Ways | The Publicity Hound
Podcasting is one more way to generate publicity because you'll find a group of people who don't necessarily want to read your tips, or watch a video. They want to listen while commuting, working out or walking the dog. Podcasting is the same as creating your own radio show. But unlike traditional radio, it's far less expensive, and it can reach far more people because it's online. #podcast #podcasting #radio