#SEO Experts Silently Rock Your #Website

Some of you may remember the year 2000 or better 14 years ago. I can’t recall a job description for a SEO Expert then. I remember when I was working as a web producer/web project manager SEO was part of my job description and we didn’t call it SEO. My responsibilities were to develop the pages with W3C.org and Web Accessibility in mind, educate the content creators on how to “write-for-the-web,” keep educated on new HTML, JavaScript & CSS code updates and work closely with SEM to synchronize the usage of appropriate keywords and keyword phrases. I have noticed many other professions had to understand SEO as part of their job description in those days; here are some of the examples:

• Web Programmers—knew that Web Performance, proper Network Connectivity, DNS servers, databases, caching elements etc. were important to bring web users’ to the website via search engines

• Content Creator/Web Editors—became educated how to writing-for-the-web by placing keywords in the (browser) title, write unique meta descriptions, place keywords in the <H1> tags, make sure first two paragraphs are well written including keywords, keep them interested, make sure to cross link correctly etc.

• Graphic Designers—understood to create optimized web graphics and videos in the appropriate format and with optimized caching etc.

Today, it is surprising to see that much of the unwritten rule of knowing and understanding SEO is no longer part of the job description of many web and internet professions.
A SEO Expert in a large corporation can be the silent rock behind the success of the website as they are keenly aware of today’s technical issues, search engines updates, user behavior, and have the ability to shorten the readiness for integration of innovative web technologies. Most SEO Experts I spoke to are passionate about their work and embrace the changes and directions the internet is going.

My experience is that a SEO Expert can be compared to the head coach of any team. Head coaches know everything about his/her players. Head coaches know about their player’s position (responsibilities), their strengths, their weaknesses, their technical and teamwork capabilities and more. Head coaches know when to guide the offensive team and when to strengthen the defensive team. When SEO Experts are fully integrated, accepted and respected into Web, Social Media, Demand Generation, IT and Corporate Communications Team as their “coach” success is guaranteed.

SEO Experts can only be successful with a team that recognizes and understands the integral part of SEO and the immense ROI value long-term. 2014 is all about engaging and sharing information. Transparency is a huge part of making websites successful. SEO Experts facing daily challenges with the following four pillars:

On-Page Optimization

• Technical and Marketing knowledge
• Monitor variety of Traffic sources – search engines, social media, other websites and mobile
• Establish & maintain Branding – Reputation
• Evaluate Engagement – Demand Generation

Off-Page Optimization

• Earn links rather than just build links
• Establish Relationships – Reputation
• Interact with your followers, advocates and fans by thanking them – Reputation

Content

• Write and focus on what you can do for the web user
• Accommodate semantic search and write contextually
• Encourage user engagement – Reputation
• Think SEO, write for social media and mobile/wearable devices
• Respond to users’ demand
• Start using the #Tags not only for social media content

Social Media

• Expose your content via social media channels and create discussions
• Learn to get viral exposure with awesome re-shareable content
• Participate in group and community discussions
• Build company’s and personal reputation

SEO Experts have to think and breathe SEO anytime when creating and building digital footprint campaigns. Skills and experiences listed below are essential to succeed in this profession:

• Keep up with latest news on search engines updates, social media and mobile/wearable
• Manage & analyze webmaster tools (Google, Bing/Yahoo, Yandex, Baidu & more)
• Understands Web Architecture, DNS Servers & Network Infrastructure
• Ability to do ad hoc audits on individual web pages and web sites
• Understand PPC (SEM), affiliate marketing and other paid advertising
• Present metrics with Google Analytics, SiteCatalyst, BridgeEdge, etc.
• Basic understanding of , JavaScript, XML & content management systems (ECM)
• Global keyword discovery, research & competitive analysis
• Monitor Reputation and Authority of the digital footprint
• Create & manage Global Content and Search Strategies
• Manage & understand the company site search
• Become a Web Presence Optimization Evangelist
• A/B Testing

Summary
Behind Digital success SEO Experts silently rock your website. They are the ones that disrupt the establishment on how they’re doing business and embrace change as an opportunity to leapfrog over your competition. SEO Experts in 2014 are as essential as web programmers, web producer, social media manager, blogger, graphic designer or any other web site professional.

Don’t underestimate SEO Expert contribution and also don’t expect miracles and don't expect to see instant results on your ROI metrics, Rome wasn’t built in one day. SEO success has to be measured holistically by tracking traffic to your site, monitor the increase of mobile traffic, social media influences and overall reputation. SEO needs to be taken seriously especially when you are planning your business to be around for a long time.

Find my Website Priority Projections for 2014:

Upcoming article will be about reputation, stay tuned...

Check out my blog for more SEO, Search, SEM, Social Media, Mobile or alike articles: http://seosemadvice.com

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