We need YOUR help: Join the CSO Insights 2017 Sales Enablement Optimization Study!
Tamara Schenk
Sales Enablement Leader | Advisor | Best Selling Author | Certified Auric and Trauma Clearing Master Healer and Teacher
Sales enablement is one of the fastest growing disciplines. In 2013, only 19% of our global study population reported having an enablement initiative or function. In 2016, that figure was 34%. That’s what we call fast and strong growth! As sales enablement roles and functions continue to grow and evolve, clarity on sales enablement is more important than ever before.
Enablement cannot be put into existing categories; it comes in different forms and shapes. And it is not just a new name for sales training or another name for sales content and enablement technology. Most importantly, it requires a new way of thinking to achieve different results.
Our third, annual Sales Enablement Optimization Study has been launched, and we need YOU to help us so that WE can help YOU with the latest data, trends, and data-based analysis of what works and what doesn’t, how the scope of enablement might have changed, what impacts sales productivity and performance, and how to set things up to become effective.
Participate in our study and:
- You will be able to immediately download or recent 2017 Report “Sales Managers: Overwhelmed and Underdeveloped”
- You will be amongst the first to receive the 2017 report end of September to sharpen your enablement strategy with the latest research for 2018
Click here and join the CSO Insights Sales Enablement Optimization Study and help us get definitive answers on enablement trends and best practices.
Thank YOU!
Related foundational blog posts:
- Evolving Enablement to Sales Force Enablement: The New Definition
- What Is Maturity in Sales Enablement?
- The Customer’s Journey Matters, Or How To Avoid Seller and Buyer Misalignment
- Enablement builds it, but do salespeople use it?
About author and company:
My name is Tamara Schenk. I serve as Research Director for CSO Insights, the research division of Miller Heiman Group. Creating sustainable value for your business is my primary focus. I’m doing that by connecting the dots between our latest research and your specific challenges to help you driving performance and productivity in complex, ever-changing customer-driven environments. Email: tamara.schenk@csoinsights.com
CSO Insights is dedicated to improving your organization’s performance and productivity. Our respected analysts provide sales leaders around the world with the research, data, expertise and best practices necessary for developing sustainable strategies that improve sales performance.
Commercial Enablement | Customer Experience | Business Transformation
6yAlways a good read!
Transforming How IT & Channel Sales Teams Grow Their Business by Leveraging LinkedIn to Convert Connections to Conversations l Authenticity Over Automation💬 Instructor-Led Training | eLearning | Group Coaching
6yThis study is always informative and helpful to sales enablement leaders. I highly suggest you participate and get the benefits of this insightful study as a great resource for 2018!