Prezentacija

Editor's Notes

1. In the 1800, the only way you could really interact with other people was to go out and meet them. It was all about face-to-face communication. If you wanted to sell a product, you would go to the local marketplace, where you would setup a stand. But this also meant that the only way for you to get information - or to give information back - was to be at the right place at the right time. You didn't really know what happened in another part of the city, nor could you sell your products to people in another place. Some people did talk about this new thing called the newspaper. But it wasn't really the same. You had to meet people in person. That was the only good way to interact.
2. By the year 1900, the newspapers and magazine had revolutionized how we communicated. Now we could get news from places we have never been. We could communicate our ideas to people we had never seen. And we could sell our products to people far away. You still had to go out to talk other people, but you could stay on top of things, without leaving the city. It was amazing. It was the first real revolution of information. The world was opening up to everyone.
3. Next 60 years the newspapers dominated our lives. If you wanted to get the latest news, or tell people about your product, you would turn to the newspapers. It seemed like newspapers would surely be the dominant source of information for all time to come. 1920s a new info source started to attract people's attention - the Radio. Suddenly you could listen to another person's voice 100 of miles away. But most importantly, you could get the latest information LIVE. It was another tremendous evolution is the history of information. By 1960's the two dominant sources of information was LIVE news from the Radio and the more detailed news via newspapers and magazines.
4. Next 40 years a new technical revolution, the television, was introduced. It started to real get public interest in the 1950s, and by the year 1990 it was huge. It had surpassed the newspapers and magazines, and it was slowly obliterating the radio. Now people could not only hear information, they could also see it. The 1970s-1990s was also the time where the newspaper executives were realizing that something was going terrible wrong with their market. They have had many problems with competing with radio, but the TV was in a different league.
5. 1998 the internet changed from being a geeky place that to ‘every company needs to have a website'.in 1998 it reached critical mass and caught everyone's attention. It still wasn't used much, and most people didn't have access to it, but everyone agreed that it was the future. It was a place where everyone could get information from everywhere - at least in theory. People also started to realize that the internet was more than just information. You could give something back. You could join the conversation. You could be a part of the experience instead of just a spectator. And most importantly, you could choose what you wanted to do, when you wanted to do it
6. 2004 everyone was making new websites. People could do an incredible amount of things, and participate in so many areas, that a new concept appeared - information overload. 2004 was a new phenomenon started - Social Networking. The concept had been slowly gaining ground with the concept of blogs. It was an easy, simple and affordable way for everyone to share their ideas. And you could post a comment. For the first time, everyone could create their own sphere of information without doing ‘technical things'. Information changed from being tools for the professionals, to a tool for everyone to use.
7. Everyone wanted to create their own little world, and connect it with their friends. But 2007 was also the turning point for the traditional websites. It was once the most important change, but now people compared the traditional websites to newspapers - a static and passive form of information. We wanted active information. We wanted to be a part of it, not just looking at it. The blogs also started to get in trouble. Just as TV had eliminated radio (because it was better and richer way to give people LIVE information) so are social networks eliminating blogs. A social profile is a more active way for people to share what they care about. Social networks are simply the best tool for the job, and the blogs could not keep up.
8. We could:1. Get information from distant places 2. Get it LIVE 3. See it LIVE 4. Get to decide when to see something, and what to see 5. Allow us to take part, and comment. 6. Publish our own information 7. ...and in 2009... be the information.
9. Social news is quickly taking over our need for staying up-to-date with what goes on in the world. News is no longer being reported by journalists, now it comes from everyone. And it is being reported directly from the source to you - bypassing the traditional media channels. But social news is much more than that. It is increasingly about getting news directly from the people who makes it.getting news from the source, directly, and unfiltered.instead of showing all the restaurants in the world, you will only get a list of the restaurants in your area.In the world where we have access to more information that we can consume, getting only the relevant parts is going to be a very important element. And, this will expand far beyond the simple geo-targeting that we see today.
10. Everyone is a potential reporter, but new advances in targeting will eliminate most of the noise. The journalists will turn into editors who, instead of reporting the news, bring it together to give us a bigger picture.The news stream of the future will be personalized to each individual person, and is constantly adjusting what you see.Everything will incorporate some form of targeting. You will be in control over every single bit of information that flows your way.1.intelligent information, where information streams can combine bits from many different news sources 2.information will not be something you have to get. It comes to you, wherever you are, in whatever situation you happen to be in.
11. Social networking
12. Social networking
13. Social networking
14. Flickr nav centrs, Centrs - blog un web lapa.Komjuniti tiksanas.
15. Flickr nav centrs, Centrs - blog un web lapa.Komjuniti tiksanas.
16. Flickr nav centrs, Centrs - blog un web lapa.Komjuniti tiksanas.
17. Atsakies no 10 draugiem (Facebook) saņem whopper . Ielēkt soc.mēdijā
18. IBM izveidoja tiklu, darbinieku blodi.Daudzi blogi, daudzi sekotāji.Lietotājs redz kā funkcionē kompānija un ir iespēja kontaktēties ar noteiktiem darbiniekiem.
19. “Will It Blend” sērija YouTube - created - George Write, Blendtec marketinga direktors. Mazas izmaksas, kluva par hitu.Video runā - Tom Dickson CEO of Blendtec. Vienkarsa ideja - 5* vairāk pārdosana. Jautrs un origināls. Mačiba - Social media marketings - nelielas izmaksas.Radīt prieku, originals video, liela lietotaju baze, pārdosānas palielinašana.
20. Flickr nav centrs, Centrs - blog un web lapa.Komjuniti tiksanas.
21. Flickr nav centrs, Centrs - blog un web lapa.Komjuniti tiksanas.