Employee Guidelines & Crisis Management in Social Media - CANVAS 13 Jan 14
1. Employee Guidelines &
Crisis Management in
Social Media
Presented by
Andrew Healy
Chief Social Officer, 3 rock marketing
2. Andrew Healy
• Dublin Born – Napa Resident
• Worked in Wine – Production, Logistics, National
Account Sales, Retail, Restaurants, Branding
• In 5 Countries - in both hemispheres
• Lecture in Wine & Social Media at SSU
• Clients include Great Wine Capitals,
Visit Napa Valley, Beau Wine Tours,
@
dy
alAn
Soci
Napa Point Brewing, Wine Country This Week
• Co-Curator of TEDxNapaValley – VP of Napa Cricket
• Lover of Riesling & Zinfandel
@SocialAndy @3rockmarketing @CANVAS_Connect
&
3. Food for Thought
“It takes 20 years to
build a reputation and
five minutes to ruin
it. If you think about
that, you'll do things
differently.”
Warren Buffett
@SocialAndy @3rockmarketing @CANVAS_Connect
&
4. Reputation & Risk Management
Reputation of a social entity (a
person, a group of people, an
organization) is an opinion about that
entity, typically a result of social
evaluation on a set of criteria. It is
important in education, business and
online communities (source: wikipedia)
Risk management is the
identification, assessment, and
prioritization of risks (defined in ISO
31000 as the effect of uncertainty on
objectives, whether positive or
negative) followed by coordinated and
economical application of resources to
minimize, monitor, and control the
probability and/or impact of
unfortunate events (source: wikipedia)
@SocialAndy @3rockmarketing @CANVAS_Connect
&
5. Keychain Doc
Single Email Address
social@yourdomain.com / gmail address
Login Credentials in one place
Multiple Access
To Credentials
To Outlets
List those with access on doc
@SocialAndy @3rockmarketing @CANVAS_Connect
&
6. Employees
Background Checks
Spokeo.com
Training
Manual / Handbook
Who / What / When / How / Why / Where
Termination Procedures for Social Media
Clear Guidelines
Harassment, Disparagement, Labor Law
Blurry Personal / Professional Lines
Corporate Security / Integrity
Seek Legal Advise To Implement
@SocialAndy @3rockmarketing @CANVAS_Connect
&
21. Twitter
•Decide
on under 21 access – gates available
•Be aware of Spam
•Filter with “Lists”
•Manage Multiple accounts properly
@SocialAndy @3rockmarketing @CANVAS_Connect
&
30. What do we do at
3 rock marketing?
Social
Media
Set Up | Training | Strategy | Optimization | Advertising | Reporting |
Monitoring | Output | Viral Campaign Management | At Event Coverage | Workplace
Policies, Procedures & Guidelines | Custom Facebook Development | Social SEO
Website
Development & Design
Design | Creation | Coding | Content Creation | Analytics | Integration | Hosting
| Management | e-Commerce | Mobile Optimization | Mobile App Development
Email
Marketing
Template Creation | Social Media Integration | Analytics | Video Email
Visual
Media
Photography | Videography | Graphic Design | Custom QR Codes
New
Media Relations
@SocialAndy @3rockmarketing @CANVAS_Connect