Employee Guidelines & Crisis Management in Social Media - CANVAS 13 Jan 14
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Presentation from the CANVAS Digital Media Bootcamp on Employee Guidelines & Crisis Management in Social Media
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Similar to Employee Guidelines & Crisis Management in Social Media - CANVAS 13 Jan 14 (20)
Employee Guidelines & Crisis Management in Social Media - CANVAS 13 Jan 14
- 1. Employee Guidelines & Crisis Management in Social Media Presented by Andrew Healy Chief Social Officer, 3 rock marketing
- 2. Andrew Healy • Dublin Born – Napa Resident • Worked in Wine – Production, Logistics, National Account Sales, Retail, Restaurants, Branding • In 5 Countries - in both hemispheres • Lecture in Wine & Social Media at SSU • Clients include Great Wine Capitals, Visit Napa Valley, Beau Wine Tours, @ dy alAn Soci Napa Point Brewing, Wine Country This Week • Co-Curator of TEDxNapaValley – VP of Napa Cricket • Lover of Riesling & Zinfandel @SocialAndy @3rockmarketing @CANVAS_Connect &
- 3. Food for Thought “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Warren Buffett @SocialAndy @3rockmarketing @CANVAS_Connect &
- 4. Reputation & Risk Management Reputation of a social entity (a person, a group of people, an organization) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in education, business and online communities (source: wikipedia) Risk management is the identification, assessment, and prioritization of risks (defined in ISO 31000 as the effect of uncertainty on objectives, whether positive or negative) followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events (source: wikipedia) @SocialAndy @3rockmarketing @CANVAS_Connect &
- 5. Keychain Doc Single Email Address social@yourdomain.com / gmail address Login Credentials in one place Multiple Access To Credentials To Outlets List those with access on doc @SocialAndy @3rockmarketing @CANVAS_Connect &
- 6. Employees Background Checks Spokeo.com Training Manual / Handbook Who / What / When / How / Why / Where Termination Procedures for Social Media Clear Guidelines Harassment, Disparagement, Labor Law Blurry Personal / Professional Lines Corporate Security / Integrity Seek Legal Advise To Implement @SocialAndy @3rockmarketing @CANVAS_Connect &
- 11. Facebook Pages set to 21+ Page Interaction Guidelines Decide what’s acceptable Blurry Personal / Professional Lines Editorial & Access Control TTB Compliance for Winery / Wine Brands @SocialAndy @3rockmarketing @CANVAS_Connect &
- 13. Copyright Don’t use what isn’t yours! 123rf.com Shutterstock.com iStockPhoto.com Pay a photographer! @SocialAndy @3rockmarketing @CANVAS_Connect &
- 21. Twitter •Decide on under 21 access – gates available •Be aware of Spam •Filter with “Lists” •Manage Multiple accounts properly @SocialAndy @3rockmarketing @CANVAS_Connect &
- 22. Yelp 108 million visitors per month @SocialAndy @3rockmarketing @CANVAS_Connect &
- 24. Yelp – What to do? •Research •Detach •Honesty •Factual •Concise https://www.biz.yelp.com/ @SocialAndy @3rockmarketing @CANVAS_Connect &
- 25. 911 – Take Down •Call Sign – Text •Action Plan •Multiple Access •Silence 24/48 •Agreed Message Response @SocialAndy @3rockmarketing @CANVAS_Connect &
- 26. Hurricane Sandy Total Fatalities 285 @SocialAndy @3rockmarketing @CANVAS_Connect &
- 27. Even in the Wine Biz (in Napa) @SocialAndy @3rockmarketing @CANVAS_Connect &
- 28. Sandy Hook Elementary @SocialAndy @3rockmarketing @CANVAS_Connect &
- 30. What do we do at 3 rock marketing? Social Media Set Up | Training | Strategy | Optimization | Advertising | Reporting | Monitoring | Output | Viral Campaign Management | At Event Coverage | Workplace Policies, Procedures & Guidelines | Custom Facebook Development | Social SEO Website Development & Design Design | Creation | Coding | Content Creation | Analytics | Integration | Hosting | Management | e-Commerce | Mobile Optimization | Mobile App Development Email Marketing Template Creation | Social Media Integration | Analytics | Video Email Visual Media Photography | Videography | Graphic Design | Custom QR Codes New Media Relations @SocialAndy @3rockmarketing @CANVAS_Connect