7. Nieuwe rol of functie
Annelies
Annelies
Klantenservice
Klantenservice
Samira
Winkel Naaldwijk
Fabienne
Winkel Oss
Yvonne
Bewindvoering
Patricia
Mike
Andrew
Klantenservice
Ingeborg
Winkel Groningen
Jeroen
ITC
Jolanda
Winkel Hilversum
Jeroen
Mike
Leon
ITC
Bart-Jan
Mike
Hildo
Klachtenmanagement
Marieke
Winkel Nijmegen
Melanie
Sales Support
Nathalie
Mike
7
8. Onze uitdaging: de community Tipping Point
Roger’s Innovation Adoption Curve
Iets
nieuws =
gaaf!
80
60
40
InnovatorsEarly adopters
20
2,5%
13,5%
1000
1500
Wat levert het
(mij) op?
The Chasm
100%
Early majority
34%
Late majority
34%
Lagards
16%
Trying0to convince the mass of a new idea is useless.
Convince innovators and early adopters first.
Dus deel (vaak!) wat het jou oplevert!
8
16. Co-creatie
‘Now more than ever, a
company’s employees are
one of the most trusted
sources of information’
(Edelman Trust Barometer 2013)
Samen weet en kun je meer
Betrekken = betrokken
Organische PR-machine
Mensen geloven ‘mensen
zoals ik’
16
23. Méér dan enthousiasme nodig!
Coaching &
Training
Wat gaat er goed?
Wat kan er beter?
Waarmee kunnen
we jullie helpen?
Waarmee kunnen
we jou helpen?
23
Sharable, cross-medial and interactive. Experience, sensory and emotions. Before / during / after.
Employees who have never seen or spoken eachotherbefore - andoften do not even know of eachother'sexistenceandthat of theirfunction or department – help eachotherto help the customer Improvedrelationships lead to exchange of ideas, resulting in operationalimprovementsandother business benefits