Design
#advertising #public transportation #sports #Taipei #trains
Taipei Transforms Subway Cars to Mimic Sporting Venues for Upcoming Summer Universiade
Photo by @didiforu
To spark interest for the upcoming 2017 Summer Universiade, the city of Taipei has employed a fantastic marketing strategy that sees the city’s subway cars turned into realistic backdrops of several popular sporting venues. The floors of each car have been replaced by laminate overlays of track lanes, grass turf, basketball courts, and baseball fields—though by far the most popular car is the swimming pool. The Universiade begins August 19th and involves 22 different sports across 70 venues. You can see more photos of the Taipei MRT transit cars on Instagram. (via Design You Trust, Taiwan News)
Photo by @sophifromtaipei
Taipei City Government Department of Information and Tourism
Photo by @chi._.851229
Photo by @chi._.851229
Photo by @alexwuzizi
Photo by @uu.yi
Photo by @chendao
#advertising #public transportation #sports #Taipei #trains
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