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Il segreto per creare un’applicazione turistica di successo?

Saper fare la valigia.

wami.it
mercoledì 4 dicembre 13
Enrico Piovesan
Web and Mobile developer, UI designer

†

Co-Founder Wami
Guide turistiche
mobile raccontate
dagli abitanti.
wami.it

@enricopiovesan
mercoledì 4 dicembre 13
PROGETTARE
UN’APP

†

Un lavoro per soli esperti?
mercoledì 4 dicembre 13
Sì

ma vi svelo un trucco
Quanti di voi viaggiano?
mercoledì 4 dicembre 13
Una buona
applicazione
turistica
è come
una valigia.

buon senso

+

esperienza

mercoledì 4 dicembre 13
Per progettare l’app perfetta bisogna partire dagli
utenti, quindi dai viaggiatori.
mercoledì 4 dicembre 13
Un viaggiatore è un utente come un altro?
mercoledì 4 dicembre 13
assolutamente

NO
i motivi?
mercoledì 4 dicembre 13
!@x!

mercoledì 4 dicembre 13
•
•
•
•
•
•
•

Concentrazione, stanchezza, stress
Utilizzo in movimento, con bagagli a seguito
Utilizzo in posti sconosciuti
Possibile assenza di connessione a internet
Condizioni di luce particolari
Responsabilità verso terzi e margini di errore bassi
Uso dell’applicazione per ottimizzare il proprio lavoro o
per rendere più piacevole la propria vacanza

mercoledì 4 dicembre 13
le aspettative e le necessità di un viaggiatore
verso un’applicazione sono molto elevate
mercoledì 4 dicembre 13
Quando si progetta
un’applicazione
turistica bisogna
prestare attenzione
ad alcune regole.
mercoledì 4 dicembre 13
1

Poche funzioni e semplici da usare.

BAGAGLIO A MANO

una cerniera
e una maniglia.

mercoledì 4 dicembre 13
2

L’interfaccia grafica minimale ed essenziale.

il trolley nero non
ti stanca mai,
adatto per
ogni occasione.

mercoledì 4 dicembre 13
3

Interazioni e navigazione usabili.

maniglia estensibile
ruote resistenti

+

mercoledì 4 dicembre 13

=
4

Utilizzare stratagemmi per comprendere e
associare in fretta le interfacce con le funzionalità.

Settori colorati
per organizzare
il contenuto
Calzini > settore blu > notte

mercoledì 4 dicembre 13
5

Deve funzionare perfettamente con ogni
dispositivo partendo da quelli di fascia bassa.

non serve acquistare
una valigia di lusso
per viaggiare.

mercoledì 4 dicembre 13
6

Meglio se l’app è nativa.

un trolley che
all’occorrenza
diventa uno
zaino?

mercoledì 4 dicembre 13
7

L’off-line può fare la differenza.

Chi viaggia, soprattuto
all’estero spesso non ha
accesso a internet.

mercoledì 4 dicembre 13
8

Evitare contenuti a pagamento o pubblicità.

Pubblicità e
business model
troppo espliciti
possono diminuire
la percezione di
qualità.

mercoledì 4 dicembre 13
9

Non fare un uso intensivo della batteria.

In viaggio restare
senza batteria
può essere un
problema

mercoledì 4 dicembre 13
ma soprattutto

mercoledì 4 dicembre 13
10

Trasmettere fiducia all’utente finale.

Autorevolezza
e affidabilità.

mercoledì 4 dicembre 13
Grazie.
wami.it
mercoledì 4 dicembre 13

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Il segreto per creare un’applicazione turistica di successo? Saper fare la valigia.