Greg Koch – Stone Brewing Co
Craft beer collaborations have grown exponentially over the last couple of years and have become increasingly popular with brewers and serious beer fans everywhere. What was once just a curiosity, collaboration projects are now very much a part of today’s craft beer landscape…And there are reasons why they’re now so important.
Collaborations Foster Camaraderie and Community
It’s thought that the first collaboration beer emerged in 2004 when two brewers discovered that they were both brewing a beer with the same name. As it turned out, Avery Brewing in Colorado and California-based Russian Riverhad both begun work on a beer they’d named Salvation. But rather than taking the more traditional route of contacting lawyers and entering into all kinds of naming rights litigation, Vinnie Cilurzo and Adam Avery took a road less traveled and started working together on the project, which resulted in the legendary Collaboration Not Litigation Ale. The choices they made back then not only reflected and further defined craft beer’s spirit and sense of community but it also gave birth to a whole new tradition – the collaboration beer.
Collaborations Can Spur Creativity
Sometimes established musicians take on side projects with different groups. It does them good to step away from the music they’ve become known for, and playing with others can sometimes lead them to unlikely and creative places. The same exact thing can happen when different brewers choose to get together. Collaborations allow brewers to stretch a little, to explore and learn from each other.
To read the full article courtesy of American Craft Beer: http://americancraftbeer.com/item/why-craft-beer-collaborations-matter.html
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