Organic SEO refers to all the methods that are used to get a high ranking on the search engine results pages, in free, algorithm driven results of a search engine. Usually, methods like keyword boosting, writing and sharing high quality content, and back links are used to improve the ranking of a website.
There are also black hat SEO techniques like keyword stuffing and link farming that can boost the rankings, but it is not good to make use of these techniques, as Google will blacklist your website if it finds that you are making use of illegitimate techniques to boost rankings.
Using black hat SEO can get your website banned from search engine results and the traffic to your site will decline over time. This is why, it is very important to make use of organic SEO techniques to boost the ranking of your site. Organic SEO can be achieved by:
- Building backlinks that points to the content of your website.
- Adding relevant and unique content to the website and pages.
- Incorporating meta tags and alt tags.
Organic SEO techniques mainly rely on the relevancy of the content that is used in the website. Making use of organic SEO has many benefits. Some of them are discussed below:
- It will help to generate more clicks, as the site will offer relevant content that is related to the keywords being searched.
- The search engine results will last longer due to presence of relevant and genuine content.
- It will help to build increased trust among readers.
- It is much more cost effective when compared to paid listings.
The changes that are brought about by Google in their search algorithm have changed SEO a lot, but it does not mean that SEO is dead. It is true that things like keyword stuffing are outdated, but the future of SEO will be oriented to organic designing of sites that can attract human users as well as Google bots in a much better way.