5. Audience Engagement
• Facebook (broad reach social channel)
• Twitter (real-time social channel)
o Manage via Tweetdeck / smartphone
• Snapchat (real-time social channel)
• Instagram (photo feed)
o Manage via smartphone
• Website (base of operations)
• YouTube (ancillary content)
6. Social Marketing
Expand your audience & sell your film
• Facebook ads and promoted posts
• Promoted tweets
• Instagram ads via Facebook Ads Manager
• Promote your trailer on YouTube
• Links always point to conversion page
• Google AdWords
7. Digital Content Management
Track and manage files in the cloud:
• Squarespace for film website
• Dropbox for static file management
o Images, video clips, documents, schedules, etc.
• Google Drive for co-created / shared docs
8. Pre-distribution / Post-distribution
Marketing Mindsets
• Pre-Distribution:
o Focus on experimentation
o Interact and engage with individuals
o Build fanbase city by city
o Find your “true fans” (key influencers)
• Post-Distribution
o Hone your message and platforms
o Interact and engage with groups
o Maintain and deepen fanbase
o Empower your “true fans”
9. General Tactics
- Behind-the-scenes videos (one/week)
- Filmmaker Tumblr (multiple/week)
- Character backstory (via video, blog, etc.)
- Immersive story experience (web elements
reflect and expand on film universe)
- Sync content calendar to film festival run
- Pre-distribution and post-distribution content
- Live streams of film festival Q&As, etc.
- Twitter Q&A / Reddit AMAs
10. Success Metrics
- Social shares and interactions
- Engagement rate = interactions / total platform audience
- Festival attendance
- Ticket sales and attendance
- Theatrical ticket sales
- VOD rentals/downloads
- DVD rentals/sales
11. Final Notes
• Establish social platform presence today
• Engage and interact with your audience
• Share relevant content
• Support your fellow indies
• Experiment with new platforms and tools
• Empower your “true fans”
• Have a plan, but be ready for anything