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Happy Spring! I have to begin this column with big congratulations. In the latest ratings, ALL ZGS stations were the most watched Spanish-language Late Newscast in their markets among key demos. Also, El Paso, and Tampa earned the highest Primetime ratings regardless of language across all key audiences. These are first-rate accomplishments, that, have only been achieved through everyone's hard work, teamwork and enthusiasm. Our strategy to be local and serve our community is working. Bravo everyone!
Additional, congratulations to the
Telenoticias Orlando news team on the successful launch of their news expansion. After months of preparation, brainstorming, trial and error and strategizing your hard work and dedication has clearly paid off. The program is a clear success!
We're keeping eye on new technologies and the future of broadcast television. ATSC 3.0 is coming, and we're now in the 4K era. It should mean better over-the-air (free) TV, with drastic improvements in audio and video , with incorporating mobile.
I am so proud of the hard-working team we have within the ZGS family. You continually rise to new challenges and push towards new achievements. Let's stay focused, and work to keep our top performances and keep the momentum going. The sky is the limit!
Un abrazo
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WTMO Telemundo Orlando Launches Two New Weekday Newscasts
On March 6,
Telenoticias Orlando expanded its local weekday news programming by launching two new half-hour newscasts.
New members joined the newscast expansion, Luis Estrada is now part of
Telenoticias Orlando; previously served as an anchor and reporter at the Telemundo Atlanta station for four years.
We are proud to announce that Andrea Marcial and Valezka Gil were promoted to anchor for the new shows. Both Andrea and Valezka have been serving at
Telenoticias Orlando as reporters for the past four years.
Michelle Feliz became a full-time general assignment reporter for all editions. Michelle is not a new face to the news team, where she had been collaborating with
Telenoticias Orlando for the past six years as a freelance reporter.
The new lineup is as follows:
5:00 pm - Andrea Marcial and Valezka Gil
5:30 pm - Andrea Marcial & Luis Estrada
6:00 pm -
Olga Aymat and Luis Estrada
11:00 pm -
Olga Aymat and Luis Estrada
Since the expansion, Telenoticias Orlando is #1 among Adults 18-34 regardless of language and #1 in all key demos for Spanish-language programs.
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WZDC Telemundo Washington DC Helps Viewers with Their Immigration Concerns
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Immigration experts answering the phone
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WZDC Washington DC joined forces with the Mayor's Office on Latino Affairs to assist viewers with their immigration questions. The station hosted a
Linea de Ayuda (help line) to connect viewers with experts on immigration issues. The phone lines opened on March 16 at 6pm through 9pm with over 600 calls received.
Additionally, a Town Hall meeting was held on March 18 at 11am through 1pm, to engage in a face to face communication between audience, a panel of experts and the DC Police department officials.
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Alonso Castillo and Sulema Salazar at Town Hall meeting
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The panel incorporated participants from CARECEN, DC Department of Health and the
Telenoticias Washington DC team.
Viewers appreciated the access to the experts on immigration and their support in delivering information in a safe environment.
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WWDT Telemundo Ft. Myers-Naples Participated in the Business Expo
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Margaret Escobedo and Maria Castro at WWDT's table
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On March 9, WWDT Telemundo Fort Myers-Naples took part in the
2017 Business Expo hosted by the Bonita Springs Area Chamber of Commerce at Promennade at Bonita Springs, FL.
The team had the opportunity to showcase WWDT Telemundo Ft. Myers-Naples and demonstrate what the station is able to do for local organizations in the area.
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The Three Kings Arrive to WZTD Telemundo Richmond
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The Three Kings
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As it has become a yearly tradition, WZTD Telemundo Richmond partnered with the City of Richmond Office of Multicultural Affairs and the Chesterfield County Multi-cultural Liaison for its 13th
El Juguetazo event.
The team came together to celebrate "Three Kings Day", a Hispanic community tradition that celebrates a day of gift and fun activities for children on January 6. WZTD collected gently used toys and distributed them to over 3,000 children.
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WRIW Telemundo Providence Wants to Know Your Love Story
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Edwin Rivera and Somaira de Jesus
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In honor of the month of love, WRIW Telemundo Providence asked viewers to tell their love stories in
Cuentanos tu Historia de Amor (tell us your story of love) to win the coveted honor of being the #1 Love story for Providence in 2017.
Somaira de Jesus and Edwin Rivera won over dozens of other entries with their story of love perseveres all obstacles. Their love story was published on holaciudad.com. They also won the grand prize of a set of wedding rings, two tickets to Marc Anthony concert with the opportunity to meet him, basket of Mary Kay products and a he/she certificate for The Makeover Beauty Salon, total valued at over $3,000.
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WRDM/WDMR Telemundo Hartford/Springfield Wore Their Hearts on Their Sleeves
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Lorenna Monroig and the First Choice Health Center team
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Lorenna Monroig, from holaciudad teve!, joined the First Choice Health Center team of East Hartford as they celebrated heath and public awareness on February 14 at their Dia del Calcetín Rojo event. First Choice Health Center's Día del Calcetín Rojo raised awareness of the risks and symptoms of heart disease and offered free seminars with tips on how to have a healthier lifestyle and promote a healthy heart.
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The Nielsen results are in and ZGS stations celebrate success within their regions.
February 2017 Sweeps Highlights
KTDO Telemundo 48 is once again the market leader in El Paso, dominating Primetime (Monday-Friday 6P-10P) with huge win margins across all key audiences, regardless of language. Despite overall declines in the market, Telemundo grew its Adults 25-54 Primetime audience by an outstanding 44% among Adults 25-54 over last February.
Telenoticias El Paso at 10P was the most watched Spanish-language late newscast among Adults 18-49, Adults 25-49 and Adults 18-34 in the market. KTDO was also the only station in the market, regardless of language, to grow its overall audience (Monday-Sunday 6A-12A) Year-Year among key Adults 18-49.
WWDT Telemundo Ft. Myers-Naples finished February as the most watched Spanish-language broadcast station in Southwest Florida in Primetime (Monday-Friday 7P-11P), garnering a solid 52% share among Adults 18-49.
Telediario rounded up weeknights (Monday-Friday 11P-11:30P) as #1 Spanish-language late news in all key Male audiences.
WRDM/WDMR Telemundo Hartford/Springfield was the #1 choice for Spanish-language Primetime (Monday-Friday 7P-11P) among overall Hispanic Adults in the Hartford market, garnering a stellar 47% share.
Telenoticias de Puerto Rico surpassed the Spanish-language competition weeknights at 11P, delivering an outstanding 67% Spanish-language share among Men 18-49.
WTMO Telemundo Orlando driven by the success of Telemundo's novelas;
La Fan,
La Doña and
El Chema, Telemundo Orlando was the clear Spanish-language leader in Primetime (Monday-Friday 7P-11P) in all key demos.
Telenoticias Orlando was the #1 newscast, regardless of language, weeknights at 11P among both Adults 18-49 and Adults 18-34. Overall, the station outpaced the Spanish-language competition (Monday - Sunday 7A-1A) among key Adults 18-34, Adults 18-49 and Adults 25-54.
WRMD Telemundo Tampa resonated in the market among Millennial audiences, winning Primetime (Monday-Friday 7P-11P) among Men 18-34, regardless of language. Telemundo Tampa grew its Primetime audience +61% among Adults 25-54 and more than doubled its Adults 18-34 audience over last February.
Telenoticias Tampa was the most-watched Spanish-language newscast weeknights at 11P among Adults 18-34.
WZDC Telemundo Washington DC
Telenoticias Washington DC delivered the most-watched Spanish-language late newscast in the nation's capital among Men 18-49, garnering a solid 52% share and surpassing its February '16 delivery by 50%. The newscast also had significant audience growth +40% Year-Year among Adults 25-54 and +44% Book-Book among Adults 18-34. Powered by the hits
Caso Cerrado Edicion Estelar, La Doña, and
El Chema, WZDC grew its Primetime audiences (Monday-Friday 7P-11P) Year-Year +26% among both Adults 18-49 and Adults 25-54.
holaciudad.com finished February '17 with a stellar performance garnering 1.7 million Page Views and 372,265 visitors in the US Hispanic market. This represents a 25% Year-Year increase in Unique Users and 8% Year-Year growth in Page Views from last February 2016.
Sources: Nielsen Station Index, El Paso, Ft. Myers, Hartford, Orlando, Tampa, Washington, DC (February '17, January '17, February '16) Google Analytics February '17, February '16 US Hispanic market
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KTDO Telemundo 48 · WWDT Telemundo Ft. Myers-Naples
WRDM/WDMR Telemundo Hartford/Springfield ·
WTMO Telemundo Orlando
WRIW Telemundo Providence · WZTD Telemundo Richmond
WRMD Telemundo Tampa ·
WZDC Telemundo Washington DC
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. ZGS Communications.
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