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MRK634 Research Project

Check out how Katy Perry "learned how to tame that social media dragon”
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Robert Lawrence
Read my Google+ post summarizing my findings on Katy Perry's social media usage. #MRK634 #KatyPerry #Celebrities Katy Perry, Kelly Rowland, Taylor Momsen, Vanessa Hudgens, Lady Gaga, Katy Perry Illuminati, Sarah Hyland, Katty Perry, Katy Perry Hot
Katy Perry
Kelly Rowland
Taylor Momsen
Vanessa Hudgens
Lady Gaga
Katy Perry Illuminati
Sarah Hyland
Katty Perry
Katy Perry Hot
Read my Google+ post summarizing my findings on Katy Perry's social media usage. #MRK634 #KatyPerry #Celebrities
Katy mostly uses Instagram to show her personality to her fans, but in June 2013 Katy used Instagram to promote her appearance in Vogue Magazine. This came after she had made the cover for the latest issue. On Instagram she only posted a portion of the picture making people want to see and read more about the article "Beauty and the Beat: Katy Perry's First Vogue Cover". This helped Katy Perry grow her own brand as well as Vogue Magazine's brand. #MRK634 #Vogue Instagram, Celebrities, Zooey Deschanel, Covergirl, Cool Hairstyles, Yolanda Hadid, Katy
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Celebrities
Zooey Deschanel
Covergirl
Cool Hairstyles
Yolanda Hadid
Katy
Katy mostly uses Instagram to show her personality to her fans, but in June 2013 Katy used Instagram to promote her appearance in Vogue Magazine. This came after she had made the cover for the latest issue. On Instagram she only posted a portion of the picture making people want to see and read more about the article "Beauty and the Beat: Katy Perry's First Vogue Cover". This helped Katy Perry grow her own brand as well as Vogue Magazine's brand. #MRK634 #Vogue
Katy Perry also uses Facebook to promote her YouTube videos. In this particular video she is trying to be nominated the YouTube artist of the year. Katy shared this link on her Facebook page and it is a great way to get consumers involved with her music videos and to vote for her to win awards. #MRK634 #YouTube Films, Nice, Inspiration, Music Videos, Music, Portraits, Videos, Youtube, Singer
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Katy Perry also uses Facebook to promote her YouTube videos. In this particular video she is trying to be nominated the YouTube artist of the year. Katy shared this link on her Facebook page and it is a great way to get consumers involved with her music videos and to vote for her to win awards. #MRK634 #YouTube
This is Katy Perry's 'PRISM' album sampler. This helps increase sales of her new CD. On her YouTube channel homepage she uses the cover photo for her new CD. So that when people are looking through her songs, live performances, and interviews on YouTube they are exposed to the cover photo of her new CD. This is another way Katy uses YouTube to increase her CD sales and promote her new music. #MRK634 #YouTube New Music, Feelings, People, She Song, Cover Photos, Now Watch
New Music
Feelings
People
She Song
Cover Photos
Now Watch
Katy Perry 'PRISM' Album Sampler
This is Katy Perry's 'PRISM' album sampler. This helps increase sales of her new CD. On her YouTube channel homepage she uses the cover photo for her new CD. So that when people are looking through her songs, live performances, and interviews on YouTube they are exposed to the cover photo of her new CD. This is another way Katy uses YouTube to increase her CD sales and promote her new music. #MRK634 #YouTube
CoverGirl announced that Katy Perry is the new face of their brand. Katy shared that she was CoverGirl’s new spokesperson for the brand on Twitter and Facebook. Katy shared this achievement with her followers and it helped in building her brand. As well as CoverGirl's brand. #MRK634 #CoverGirl Concealer, Carrie Underwood, Kat Dennings, Katy Perry Covergirl, Covergirl Cosmetics, Jennifer Anniston, Katy Perry Pictures
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Carrie Underwood
Kat Dennings
Katy Perry Covergirl
Covergirl Cosmetics
Jennifer Anniston
Katy Perry Pictures
Katy Perry Is the Face of Cover Girl—See the Stunning First Pic! - E! Online
CoverGirl announced that Katy Perry is the new face of their brand. Katy shared that she was CoverGirl’s new spokesperson for the brand on Twitter and Facebook. Katy shared this achievement with her followers and it helped in building her brand. As well as CoverGirl's brand. #MRK634 #CoverGirl
Katy is very active on Twitter and has 46,712,857 followers. Katy uses Twitter to build her brand by getting closer to her fans. Using Twitter gives her the chance to talk to her fans in a relatively safe environment. Since people love "talking to" their favorite stars, this allows her to communicate with her fans as if they were friends. A response from someone you love is cause for celebration and it makes you think they are just like you. #MRK634 #Twitter Social Media, Reading, Like You, Twitter, Reality, Profile
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KATY PERRY (@katyperry) / Twitter
Katy is very active on Twitter and has 46,712,857 followers. Katy uses Twitter to build her brand by getting closer to her fans. Using Twitter gives her the chance to talk to her fans in a relatively safe environment. Since people love "talking to" their favorite stars, this allows her to communicate with her fans as if they were friends. A response from someone you love is cause for celebration and it makes you think they are just like you. #MRK634 #Twitter
This is a screenshot of Katy Perry's Facebook page she has 59,335,717 likes on this page. Katy uses her Facebook page as a means of self-promotion. She promotes her music releases, CD's, award nominations, products, other social media pages and her media involvement through her Facebook page. An example of this is when she shared the link to her Google+ page asking fans to check it out. She doesn't use it for interacting with fans as much as she does with Twitter. #MRK634 #Facebook Promotion, Photo Editing, Photo Music Video, Her Music, Social Media Pages, Facebook
Promotion
Photo Editing
Photo Music Video
Her Music
Social Media Pages
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This is a screenshot of Katy Perry's Facebook page she has 59,335,717 likes on this page. Katy uses her Facebook page as a means of self-promotion. She promotes her music releases, CD's, award nominations, products, other social media pages and her media involvement through her Facebook page. An example of this is when she shared the link to her Google+ page asking fans to check it out. She doesn't use it for interacting with fans as much as she does with Twitter. #MRK634 #Facebook
This is a image of a post that Katy posted on her Facebook page. In this post she is trying to get votes for the MTV EMA awards ceremony in Amsterdam November 13, 2013. In the post she says " #KatyCats! #MTVEMA voting is open! Cast yours now for Katy to win Best Female and Best Pop Artist". This show how she uses Facebook to promote her personal brand. #mrk634 #MTV Pop, Amsterdam, Mtv, It Cast, Perry, Pop Artist
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This is a image of a post that Katy posted on her Facebook page. In this post she is trying to get votes for the MTV EMA awards ceremony in Amsterdam November 13, 2013. In the post she says " #KatyCats! #MTVEMA voting is open! Cast yours now for Katy to win Best Female and Best Pop Artist". This show how she uses Facebook to promote her personal brand. #mrk634 #MTV
Katy uses her Facebook page for promotions. Katy shared the link to entertainment weekly's website where they had an article written about her. She uses Facebook as more of a promotional site, whereas she uses her Twitter to engage with her fans. #MRK634 #EntertainmentWeekly Miley Cyrus, John Mayer, Movie Tv, Hollywood, Melanie Martinez
Miley Cyrus
John Mayer
Movie Tv
Hollywood
Melanie Martinez
Dotdash Meredith - America's Largest Digital & Print Publisher
Katy uses her Facebook page for promotions. Katy shared the link to entertainment weekly's website where they had an article written about her. She uses Facebook as more of a promotional site, whereas she uses her Twitter to engage with her fans. #MRK634 #EntertainmentWeekly
Katy Perry makes excellent use of Twitter, talking to her fans and shares funny photos and videos in a way that makes them all feel like Perry is their best buddy. Her Facebook page is more of a promotional site. Katy uses twitter to communicate directly with her fans. This shows her fans that she is not a snob; she cares about her fans and really appreciates all of them. This is one way that Katy uses social media to promote her personal brand. #MRK634 #KatyPerry Outfits, Katy Perry Photos, Buddy, Katy Cat, Pinny, Katy Kat
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Katy Perry Photos
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Katy Perry photo #404653 | theplace-2.com
Katy Perry makes excellent use of Twitter, talking to her fans and shares funny photos and videos in a way that makes them all feel like Perry is their best buddy. Her Facebook page is more of a promotional site. Katy uses twitter to communicate directly with her fans. This shows her fans that she is not a snob; she cares about her fans and really appreciates all of them. This is one way that Katy uses social media to promote her personal brand. #MRK634 #KatyPerry
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Katy perry firework
This is the picture from the article "Katy Perry is officially the most popular person on social media -- sorry, Justin Bieber" published by Entertainment Weekly. In my opinion this article shows how powerful Katy Perry's social media presence really is. This week Katy has become the most popular person on social media. The pop star now has 46.55 million followers on Twitter and 59.27 million likes on Facebook. (Entertainment Weekly). #MRK634 #EntertainmentWeekly Meredith, H.e.r.
Meredith
H.e.r.
Dotdash Meredith - America's Largest Digital & Print Publisher
This is the picture from the article "Katy Perry is officially the most popular person on social media -- sorry, Justin Bieber" published by Entertainment Weekly. In my opinion this article shows how powerful Katy Perry's social media presence really is. This week Katy has become the most popular person on social media. The pop star now has 46.55 million followers on Twitter and 59.27 million likes on Facebook. (Entertainment Weekly). #MRK634 #EntertainmentWeekly