Medium, the pro-am Web-publishing outfit founded by former Twitter C.E.O. Ev Williams, is bringing on a new editor to oversee its content strategy, and Time magazine has lost another editor as it begins a new chapter under the ownership of Meredith Corporation. Siobhan O’Connor, most recently executive editor at Time, left the newsweekly after nearly four years on January 17, and will begin a new job as Medium’s vice president of editorial on February 5, reporting directly to Williams and based in New York.

Medium—best known as an online community where people (often well-known people like politicians, executives, and journalists) can self-publish op-eds, personal essays, and reportage, potentially attracting a large audience—has gone through various iterations since its founding in 2012. The most recent is a subscription play, to which Medium pivoted last year after an ad-based model proved difficult. Some outlets—The Awl, The Ringer, and Pacific Standard, among others—had even moved their content over to the platform, but subsequently pulled out. (Backchannel, a tech-oriented publication that debuted on Medium in 2014, is now owned by Condé Nast, the parent company of Vanity Fair’s Hive; an array of lesser-known, niche publications still host content exclusively on Medium, which also syndicates articles from big shots like The New York Times and The Economist.)

O’Connor and a small team of editors will focus largely on doing stories and commissioning paid writers to build out Medium’s membership program, as well as finding the best stories from Medium’s user-base to promote. Medium has struggled with people not quite understanding exactly what it is. (A blog network? A platform? A publisher? All of the above?) Now, like many media companies, it wants to be a place that compels readers to open their wallets for digital journalism, so the idea is to generate professionally edited features for which people would be willing to pay $5 a month after a monthly stipend of three free articles runs out. (The user-generated stuff will remain free unless the creator decides to put it behind the metered paywall, as a way to be compensated based on the extent to which readers engage.) O’Connor was traveling this week so wasn’t able to get on the phone to tell me more, but a Medium representative said to expect a mix of essays and reported pieces on a broad range of topics that generally aren’t news-driven.

O’Connor is the latest departure from the top of Time’s masthead, which lost editor in chief Nancy Gibbs and deputy managing editor Michael Duffy in the run-up to Meredith’s Koch brothers-backed acquisition of parent company Time Inc. this past fall. (Radhika Jones, another former high-ranking Time editor, left the magazine in late 2016 and is now the editor in chief of Vanity Fair.) The ink on the Meredith deal, which closed on Wednesday, is barely dry, and with O’Connor’s erstwhile colleagues facing a degree of uncertainty under their new overlords, one might say she picked a good time to make a move.