Copy

If you can't see this newsletter please open it in your browser
In the A-Z of Marketing, D is for Data and E is for Email newsletters February 2018

In the A-Z of Marketing D & E are for …

Hi <<First Name>>,

In last month’s Scribbles I wrote about the ABC of Marketing – the three simple tools that all coaches, consultants and trainers can use to effectively promote their businesses. You can read that issue here. This month we’ll continue through the alphabet, looking at D for data and E for email newsletters and how you can use both to promote your business.

Best wishes,

Chantal

Chantal@Appletreeuk.com

01635 578 500
 

In the A-Z of Marketing D & E are for …


A is for Ask for Referrals

D is for Data

Data is what you need in order to keep your business running. Without data, you won’t know who your clients are, what they buy from you and when, what issues they are struggling with or when their birthdays are. Data is what allows you to contact your clients and your prospects, in order to keep in touch with them and remind them about what you do and how you can help them. Every business must have a database – some way of storing all the data that you need for promoting your business. Whether you start with a simple spreadsheet, use an online tool or have a custom built database, you must store this data if your business is to survive.

Click here to find out how to comply with the new GDPR (General Data Protection Regulations) without losing any of your valuable business data.

E is for Email Newsletters

Way back in about 2005 I started sending out this email newsletter every month. Scribbles has been published on the third Wednesday of the month since then without fail. Two years later people started telling me that email newsletters are dead and that they’re not an effective way of promoting a service business.

In the middle of 2017 I sent out a regular issue of Scribbles. A couple of days later, a former client replied to the email, asking me if we could get together to talk about me doing his marketing for him. We had last worked for his previous business about 10 years ago; I hadn’t seen him for nearly 6 years. But Scribbles did its job of keeping us in touch and reminding him to contact me when he was ready for help again.

Click here for more advice on how to plan and write a newsletter that can help you to grow your business.

In next month’s Scribbles in the A-Z of Marketing we’ll look at F and G. If you have any suggestions on what you’d like me to write about, do let me know.
 

How the Germans do Marketing

Since this issue of Scribbles is about D & E and since DE denotes German (when it comes to things like websites) I thought that I would mention my favourite German advert for Plantur 39 shampoo. It’s advertised on television in the UK as Germany’s top selling shampoo for women and that it contains caffeine. The adverts are simple – no famous models or pop stars tossing their golden locks in the breeze; no clever graphics or promises of hair that will smell of something exotic. I don’t know why caffeine is good for your hair, but Red Bull sell their energy drink for 10 times the price of a cup of coffee, while it contains the same amount of caffeine. It’s my guess that the makers of Plantur 39 think that they can persuade us that caffeine shampoo will give your hair wings.
 
  • Is your marketing simple and to the point, or does it confuse your potential clients or even put them off?
  • Can you compare your service to something else that sells well and that your prospects really need?
  • Does your marketing show why your service is the best on the market?

If the answer to any of these questions isn’t what you’d like it to be, do get in touch to see if we can do anything to help.
 

Copyright (C) 2018 Appletree Marketing All rights reserved.






This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
Appletree Marketing · Appletree · Coombe Road · Newbury, Berkshire RG20 6RQ · United Kingdom

Email Marketing Powered by Mailchimp