The Salvation Army Paper Kettle Program

What is it?
Well in one sentence it's an alternative to the traditional on-site
Red Kettles collecting donations at businesses.

Why Do A Paper Kettle Program?

1. Support the Salvation Army by “Doing the Most Good” in the
community.

2. Your participation promotes your company’s commitment to giving back.

3. Your support makes the community a better place and ties you positively to your customer’s good will.

4. Your leadership provides your business with a “halo effect” in the community.

Who Utilizes Paper Kettles?

1. Companies who have retail locations to support hosting a Paper Kettle Campaign with their customers and patrons to collect donations for a designated period of time.

2. Companies who want to offer their customers a convenient way to donate to the Salvation Army, especially during the peak holiday season.

The Salvation Army Paper Kettle Program
How Does a Paper Kettle Program Work?

1. Company or business commits to execute a Paper Kettle campaign during November and/or December.

2. Company is responsible for activating the program for specified
run-dates and with any other suitable means of promotions.

3. Donation is credited to hosting company and acknowledged
with tax benefits.

Paper Kettle Hosting Ideas

1. Create a competition between stores in your system to encourage employees and customers to have fun with the program.

2. Consider awarding prizes for best performances.

3.Announce the program to local media and give participating stores community PR and press coverage opportunities.

4. Create a small customer incentive by providing giveaways or
discount offers for everyone who donates $5 or more.

Lieutenant James Labbe will be contacting local businesses in the Malden, Medford, Melrose and Everett area soon to discuss starting and ending dates. If you're interested in this program please contact him at james.labbe@use.salvationarmy.org or 781-324-1970 EXT. 303