McDonald's Is Launching a Full-Time Branded Merchandise Store (Even Though It Poked Fun at Others)

After years of dabbling in branded merch, McDonald's is finally launching a full-time online branded merchandise store called Golden Arches Unlimited, complete with T-shirts, sweatshirts, hats, socks, smartphone accessories, umbrellas, tote bags and more.

A lot of the items look like things people would've received during the McDelivery Day promotions the company held the last two years, where a select few people who ordered food on Uber Eats got some exclusive merchandise.

Credit: McDonald's

"McDonald's has been ingrained in the fabric of culture for years, and there's a long history of fans wearing our brand with pride," Colin Mitchell, senior vice president of global marketing at McDonald's Corporation, said in a press release. "We're excited to help customers wear their brand love on their sleeves with the unveiling of Golden Arches Unlimited as we continue to inspire feel good moments with McDonald's."

For the curious, here's the full list of the first run of merchandise items:

• Big Mac Sandwich Bag
• Big Mac Sandwich, World Famous Fries and McFlurry Dessert Journals
• Golden Arches Stainless Steel Tumbler
• Happy Meal Pop Socket
• Happy Meal Toddler T-Shirt
• Happy Meal T-Shirt
• McDonald's Hair Ties
• McDonald's Holiday Sweater
• McDonald's Meal Pin Set
• McDonald's Winter Beanie
• Mickey D's Nickname T-Shirt
• Sesame Seed Ornament
• Sesame Seed Pop Socket
• Sesame Seed Socks
• Sesame Seed Umbrella
• Sesame Seed Zip Hoodie
• World Famous Fries Lounge Set
• World Famous Fries Socks
• World Famous Fries Tote Bag

The merchandise store is operating in a drop schedule of sorts, where once one stock of swag is gone, McDonald's will replenish with new items, rather than restocking the same things over and over. Sort of sounds like how a lot of streetwear and fashion brands work, doesn't it? That's funny, because not so long ago McDonald's got weirdly snarky when other fast food brands did the same thing. If this isn't the pot calling the McFlurry black, we're not sure what is!

Regardless, this will probably be a hit. McDonald's is a big enough brand worldwide that fans will want fun things like McDonald's socks or tote bags. And the pre-holiday timing is just impeccable. Plus, the merch is all fun and creatively designed.