Coolest Brands Ray-Ban and Chanel; Photo: Djamila Celina Melcherts

Coolest Brands Ray-Ban and Chanel; Photo: Djamila Celina Melcherts wearing a pair of Chanel White Tweed Sunglasses

A list of the 20 coolest brands in Britain reveals that both Ray-Ban and Chanel is considered 'cooler' than Prada, Tom Ford and Alexander McQueen.

Perhaps unsurprisingly, Apple has been voted the coolest brand in Britain by a panel of key influencers of industry experts.
Legendary car label Aston Martin is in second place, with the rest of the top five populated by Rolex, Nike and the Glastonbury Festival.

But in the fashion stakes, eyewear brand Ray-Ban (in at number 11) and Chanel (#13) is deemed cooler than Prada (#14), Tom Ford (#17) and Alexander McQueen (#19).

The rankings come from the CoolBrands list, an annual initative undertaken by an umbrella of the London-based SuperBrands group and a selection of editors, musicians and opinion formers.

Obvious that Fashion came back to the fore, with sport and music brands becoming more conspicuous.

Last year department stores Liberty and Selfridges and Vogue magazine made the top 20, but are nowhere to be seen this time around. In 2011 Ray-Ban was ranked one place above Chanel at number 14

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