Twitch and the National Music Publishers' Association (NMPA) have reached a long-awaited agreement focused on building …
Twitch Reaches Long-Awaited Pact With Music Publishers, But It's Not a Licensing Deal
Twitch and the National Music Publishers' Association (NMPA) have reached a long-awaited agreement focused on building "productive partnerships" between the livestreaming service and publishing organization, according to a press release announcement. But it’s not a licensing deal, as originally expected. Through the agreement, Twitch will offer NMPA members an opt-in deal “allowing for future collaborations to bring new facets to both the gaming experience and songwriter exposure,” according to a press release. The deal marks a new era of collaboration for the two, who have been at odds for more than a year. But details are sparse, and sources say the deal does not include traditional music licenses, nor does it fundamentally change how music can be used on Twitch. "Both NMPA and Twitch are creator-focused and our respective communities will greatly benefit from this agreement, which respects the rights of songwriters and paves the way for future relationships between our publisher members, songwriters and the service," NMPA president and CEO David Israelite said in a statement. "Through our discussions, Twitch has shown a commitment to valuing musicians and to creating new ways to connect them with fans in this burgeoning and exciting space."
Twitch and the National Music Publishers' Association (NMPA) have reached a long-awaited agreement focused on building "productive partnerships" between the livestreaming service and publishing organization, according to a press release announcement. But it’s not a licensing deal, as originally expected.
Through the agreement, Twitch will offer NMPA members an opt-in deal “allowing for future collaborations to bring new facets to both the gaming experience and songwriter exposure,” according to a press release. The deal marks a new era of collaboration for the two, who have been at odds for more than a year. But details are sparse, and sources say the deal does not include traditional music licenses, nor does it fundamentally change how music can be used on Twitch.
"Both NMPA and Twitch are creator-focused and our respective communities will greatly benefit from this agreement, which respects the rights of songwriters and paves the way for future relationships between our publisher members, songwriters and the service," NMPA president and CEO David Israelite said in a statement. "Through our discussions, Twitch has shown a commitment to valuing musicians and to creating new ways to connect them with fans in this burgeoning and exciting space."
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