Earlier this year Facebook invited Page owners to try a new version of Page Insights designed to help create better content and provide admins with more information about the people that visit their pages. Today, after gathering feedback from the early users of the new Page Insights, we’re rolling out the updated Page Insights to all Page owners, and introducing some new, highly requested features as well.

To help Page admins better see how people interact with their content, we split the People Talking About This (PTAT) metric into separate elements: Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page checkins and other interactions on a Page.

The Virality metric was also renamed Engagement Rate and, in order to help admins better gauge overall post quality, now includes clicks as part of its measurements.

We’ve aggregated all the metrics for positive interactions (likes, comments, shares and clicks) and negative interactions (hide post, hide all posts, report as spam, unlike page) into a post-specific score card, so marketers can evaluate positive and negative metrics side-by-side for each post.

Now, Page Insights allows you to see not only who you’ve reached – but also who you’ve engaged. This can help Page admins identify how content resonates with different audiences and make more informed decisions about their Page content and strategy.

We’ve added an option to download the new Page Insights Export, so Page owners using and tracking the new metrics in Page Insights can update their custom reporting template. For now, the old Export option remains available as well.

All APIs associated with the old Page Insights will remain available to Page owners and developers; any future changes to these APIs will be announced in accordance with our Developer policies. We’ll also work to add APIs for new Page Insights metrics as they become available, so Page owners and Developers can track key metrics more easily.

It’s also important to note that there are no immediate plans to change People Talking About This (PTAT) as a public-facing metric on Pages; PTAT is still available via the old exports and API.

We are still gathering feedback about Page Insights from Page owners, and we would love to hear from you. If you have any thoughts about the new Page Insights, please select Send Feedback in the upper right-hand corner of the interface, and let us know what you think.