Viral Chart: Chipotle's Scarecrow gets the brand in touch with its emotional side
This week’s chart is all about that feeling: a hug from from mum, a cup of tea at the end of a long day, little baby animals being all dead cute and that… all that gooey stuff. It takes a bit of something special to pull the ol’ heartstrings in this desensitised world of ours (thanks, 4chan) but even companies perceived as industrial bigwigs like Chanel and Chipotle can feel the love in the air. Chanel goes back to its provincial roots with a touching love-letter to its founder Coco Chanel, an orphan girl who by sticking to her principles, going for something original and mending a broken heart created a fashion legacy like no other. It also looks lovely- just as chic as Chanel herself.
I have to say, Chipotle’s ad was the one that got me right in the feels. Down-trodden scarecrows being pushed around by terrifying robot crows while a happy facade hides shiny-eyed cows in boxes and steroid-jabbed chickens… It might not sound immediately familiar, but this is a seriously moving piece of social commentary, and an interesting move for a fast food joint. It’s a tie-in with a game which kinda makes me wish a phone good enough to play it.
Speaking of phones, they seem to be having a moment too- especially after the twin release of the iPhone 5s and 5c on the 10th. Unfortunately for Apple, there seems to be a new kid on the ‘blok’ (hohoho) in the form of Phonebloks, a brand new way of thinking about the way we buy and use our phones. By having a phone that can be easily broken down into single components and be bought and replaced piece by piece, it’s looking to revolutionise the mobile phone market. It’s captured the hearts and minds of many a phone-fancier and it’s climbed to the top of the chart.
UCG chart-side it’s more of this soppy stuff. Prepare to have your heartstrings twanged mercilessly and to blubber in a public place as Spencer proclaims his undying love to his sweetheart along to a banging bassline in Home Depot. Not completely drained of every fluid in your body yet? Then bawl like a small child at LAHWF’s ‘Tipping Servers $200′, where three lovely waiters and waitresses get more than they were expecting when an evening shift turns into a happy dance.
Elsewhere in the UGC chart we’ve got Shane Dawson going gaga for Gaga, Ben Affleck getting totes emosh about his kiddiwinks and Ohio University’s marching band giving Ylvis’ The Fox a bash.For all of the chart news and the full run down of the most shared online videos this week, check out The Drum Viral Video Chart, powered VAN, or follow @JoinVan to stay up to date with the latest industry news and YouTube gossip.Join the Viral Chart mailing list for weekly updates on top trending videos!