Arbitron: Radio Audiences Still Increasing

According to the latest RADAR report published by Abitron earlier this month, radio now reaches 242.2 million people 12 and over during an average week.

Despite the emergence and accessibility of new digital media technologies like satellite radio and user-controlled internet radio like Pandora that have helped fuel online and mobile audience growth, the Arbitron report shows terrestrial radio’s audience is also still increasing year over year, adding more than 500,000 weekly listeners. Additionally, the report says daily time spent listening to AM/FM radio among US adults held steady (2 hours and 35 minutes a day) versus the September 2012 RADAR report.

The September 2013 report also showed gains in the Hispanic radio audience across all major demographic groups.

NBN has significantly revamped its Spanish-language broadcast offerings, from PSAs and media tours to news releases, b-roll feeds and more.  We now feature an unrivaled suite of bilingual production and distribution services that effectively target and reach the growing Hispanic audiences nationwide.

Please contact me for more info and let me help you plan your next Spanish language project

Vine Videos Swing Into NBN Production

Twitter’s move into six-second videos has been a major success: top tech site GigaOm says Vine has gained over 40 million users since launch earlier this year.

NBN’s production projects now often include Vine videos with our production team distilling stories to their visual essence.

Let's discuss adding a Vine video to your next project. 

2014 Media Planning

In planning for 2014, you'll want to be on top of every digital tool in the PR toolbox, while still taking advantage of the unmatched audience reach provided by TV and radio.

We're already deep in talks with clients about next year, helping them integrate video production, satellite and radio media tours, radio news releases, online video marketing and PSA production and distribution.

We can advise on what delivers audiences these days and what no longer works.  And we will lay out costs, including special package pricing so your campaign delivers the highest ROI at the lowest cost.

Top Talent Headline Fall Co-ops

NBN’s stellar fall co-op line-up is buzzing with a talent roster that includes The Chew’s Evette Rios and Shape Magazine’s Bahar Takhtehchian. 

We start off strong with OK! Magazine’s Shauna Bass with fall beauty and fitness trends. Evette then headlines our Halloween and holiday entertaining co-ops while Bahar will focus on the important subject of breast cancer just in time for Breast Cancer Awareness Month this October.

Noted cookbook author David Joachim kicks off the start of football season with our tailgating co-op and fitness expert Andrea Metcalf will dispense the best fall fitness tips and nutrition guidance.

Want Clicks for Online Video - Go Mobile!

Why place special emphasis on video for mobile phone and tablet devices? Data from the video sharing experts at the highly regarded online video distribution platform Tubemogul provides one reason.  Their recent analysis shows the click-through rate on mobile devices is 4.9% compared to only .9% on desktops and laptops.

And if you want to maximize your visibility for more online viewing, make sure your content is available before the start of the weekend. TubeMogul says 49% of all mobile viewing occurs Thursday through Saturday.