The 50 Best Brands To Follow On Twitter

Handle: @deltaassist

Why it's worth following: Delta Assist has a team of more than a dozen employees responding to customers via Twitter. If you have a question about a delay, cancellation or a lost bag this beats waiting in a customer service line.

My apologies for the wait. Please follow and DM your confirmation number. I will be happy to check alternate flights for you.

— Delta Assist (@DeltaAssist) June 29, 2013

Handle: @VictoriasSecret

Why it's worth following: Victoria's Secret tweets news related to the brand, holds question and answer sessions with them via Twitter and notifies followers of deals and Angel Card perks.

Got a question for @LindzEllingson? She'll be answering them this Thursday, so tweet yours using #AskAnAngel! pic.twitter.com/zgqunADbbj

— Victoria's Secret (@VictoriasSecret) August 26, 2013

Handle: @McDonalds

Why it's worth following:  The company frequently tweets to promote new products and let followers know about upcoming events like the McDonald's Monopoly game. McDonald's also gives away prizes to encourage followers interaction.

Want to win all four NEW menu items? First 5 to tweet their favorite McD's staples may win. Rules: http://t.co/AwmNDWp45L

— McDonald's (@McDonalds) August 26, 2013

Handle: @TacoBell

Why it's worth following:  Taco Bell has a very active group of followers, including celebrities, who tweet about the fast food chain and its sponsored events.

I love you @MTV. I love you @TacoBell. I wish this party could last forever. http://t.co/y9R4d3GXhJ

— Kaleb Nation (@KalebNation) August 26, 2013

Handle: @WarbyParker

Why it's worth following:  Like many brands, Warby Parker entices followers to interact with it on Twitter through contests. But instead of discounts and deals, a winning photo posted on Twitter could end up in the eyeglass company's catalogue.

Remember to submit your photos for our #whereswarby and @ArtifactUprsng Instagram contest by Wednesday! http://t.co/mLk273LM6L

— Warby Parker (@WarbyParker) August 26, 2013

Handle: @LEVIS

Why it's worth following:  Any jeans lover should follow the iconic brand on Twitter. The company frequently tweets about sales and shares photos and videos of its apparel.

Our Denim Event ends TODAY! Get 30% off select denim plus bonus FREE SHIPPING until 8/26. US Online only. http://t.co/ulVbJTlaVS

— Levi's® (@LEVIS) August 26, 2013

Handle: @Arbys

Why it's worth following: Engaging Arby's on Twitter can get you coupons and keep you in the know when it comes to new menu items — especially their milkshakes.

Are you a #SaltedCaramelShake wordsmith? What medieval Latin words does "caramel" come from? pic.twitter.com/LdBVSUAHGV

— Arby's (@Arbys) August 27, 2013

Handle: @jcpenney

Why it's worth following: The company Twitter account provides style ideas via Instagram or links to its site. It also replies frequently to customers and has customer service information listed.

What’s better: a memorable entrance or an unforgettable exit? #FirstDayLook http://t.co/cou4831h01 pic.twitter.com/WDLS52LwL3

— jcpenney (@jcpenney) August 27, 2013

Handle: @Gap

Why it's worth following: Tweets by Gap include updates on new arrivals and campaigns, like 2013's Back to Blue, and events.

New arrivals are here! http://t.co/ulLSztfLZT RT if you need fall clothes. http://t.co/5HZLQt5OpP #BacktoBlue

— Gap (@Gap) August 26, 2013

Handle: @Oreo

Why it's worth following: Oreo has one of the most creative and timely Twitter accounts of any major brand. It also tweets about promotional giveaways.

The heart wants what the heart wants. Too bad the stomach just wants it more. pic.twitter.com/P4hViNORwD

— Oreo Cookie (@Oreo) August 22, 2013

Handle: @DosEquis

Why it's worth following: The company tweets hundreds of witty quips from the brand's "Most Interesting Man In The World" campaign, and holds occasional cocktail contests with vacation prizes.

He has successfully compared apples to oranges.

— Dos Equis (@DosEquis) July 24, 2013

Handle: @Etsy

Why it's worth following: The company's Twitter feed is a good place to check out items promoted by the site and read short reviews from buyers with pictures and videos. It also is a place to contact Etsy for customer service.

@mglover_22 Hello! It sounds like you want to contact a seller about a specific item. Here’s how to do that: http://t.co/qpLOp8z6ZO

— Etsy (@Etsy) August 21, 2013

Handle: @lululemon

Why it's worth following: In addition to new items and photos of apparel in action, Lululemon tweets yoga videos.

Who is yoga for? Everyone. Just try it. We dare you not to fall in love: http://t.co/vJrzZ0d8lT

— lululemon athletica (@lululemon) August 23, 2013

Handle: @Wendys

Why it's worth following: The Twitter account promotes menu items and Wendy's-related news but also retweets affiliated accounts.

CHALLENGE: Tweet me your weirdest dream for my dream journal. Tag it #GreatLate. Winner gets $500. http://t.co/jQTEwstDNp

— Baconator (@IAmBaconator) August 23, 2013

Handle: @Nike

Why it's worth following: Unlike most brands, Nike has set out to motivate its followers with tweets — including some images and videos. There is hardly any specific product promotion.

What are you doing today to beat yesterday? #justdoit

— Nike (@Nike) August 21, 2013

Handle: @DunkinDonuts

Why it's worth following: The company frequently replies to tweets — both good and bad — and uses Twitter to promote contests.

@Hurl71 Hi Chris! Sorry to hear about this! Can you give us a call @ 800-859-5339 (M-F 8:30am-5pm EST) so we can help? Thx! ^DDCC

— Dunkin' Donuts (@DunkinDonuts) August 28, 2013

Handle: @DesignByIKEA

Why it's worth following: The home furnishing store has one of the more well-rounded Twitter accounts of major brands. It offers tips for college move-in day, links to design bloggers, sale notifications and customer service.

Last chance! #Save up to 20% on your #dreamkitchen at your #IKEA store by Sunday, 8/25/13! http://t.co/NiZ5CKXOmv

— IKEA USA (@DesignByIKEA) August 23, 2013

Handle: @WholeFoods

Why it's worth following: Whole Foods Market offers gift cards to followers that participate in surveys and cooking/meal tips.

Help us help you! Answer a few quick questions and you could will a $200 Whole Foods Market gift card: http://t.co/2WPaeeTzZE

— Whole Foods Market (@WholeFoods) August 28, 2013

Handle: @hm

Why it's worth following: H&M gives followers a heads up on when collections will be available and some behind-the-scenes access to them.

Behind the scenes at the shoot of the new #DavidBeckham for H&M collection! #BeckhamforHM pic.twitter.com/5cVwXMiHam

— H&M (@hm) August 19, 2013

Handle: @katespadeny

Why it's worth following: Kate Spade tweets about campaigns, what's happening at its New York City office and links to articles and blogs.

we teamed up for the @cfda/vogue fashion fund for a (very) special designer project. take a peek! http://t.co/gGj0v5LAfq

— kate spade new york (@katespadeny) August 21, 2013

Handle: @Gilt

Why it's worth following: Gilt's Twitter is a great way to keep track of the site's sales. It also promotes contests.

Only 2 days left to win $300 @Gilt! Find out how to enter our #GiltStreetStyle contest here: http://t.co/RCQnukN9WA

— Gilt.com (@Gilt) August 26, 2013

Handle: @Applebees

Why it's worth following: Applebee's tweets about menu items and specials, like its 2 for $20 deal, but the best part about the Twitter may be its affiliation with "Lunch Decoy" blow-up dolls.

While you’re at lunch, I’ll put together a presentation that will blow them away. http://t.co/4cZZtwRywh #LunchDecoy pic.twitter.com/1jSTTao0Ev

— Lunch Decoy (@LunchDecoy) August 27, 2013

Handle: @KJWines

Why it's worth following: The winery has a meager number of followers relative to the power of the brand, but it frequently interacts with them and tweets news about the business.

@hgchristie Both, of course! White in the hammock, red with dinner. Or vice versa. Cheers ;)

— Kendall-Jackson (@KJWines) August 28, 2013

Handle: @FreePeople

Why it's worth following: Free People tweets about items, styles and gives sneak peeks at upcoming catalogs. It also tweets beauty tips.

Beauty tip: 4 ways to make your tan last well into fall! http://t.co/7J2fxmsJ8q pic.twitter.com/HvajswiDTN

— Free People (@FreePeople) August 27, 2013

Handle: @SUBWAY

Why it's worth following: The sandwich chain shares news about the company, retweets its famous spokesman, Jared Fogle, and has a sense of humor on occasion.

Great game plan, works every time. @SUBWAY pic.twitter.com/4OTimbOKbG

— Cameron Dykstra (@Cam_Dykstra16) August 26, 2013

Handle: @ExpressLife

Why it's worth following: Express frequently has sales, and its Twitter feed will help fans of the brand stay in the know.

Happy (early) Labor Day: 40% off everything thru 9/2. WOMEN: http://t.co/iRPC3PeJ0G MEN: http://t.co/72kjSwaMQk | pic.twitter.com/XEXpsNYoAe

— EXPRESS (@ExpressLife) August 28, 2013

Handle: @Starbucks

Why it's worth following: Starbucks keeps followers up to date on company news, like the expanding availability of its Reserve Blends, and tweets cool photos.

Slurping some citrus. #PlayWithYourFood #Iced #KatiKati #EastAfricaBlend pic.twitter.com/sLN6UlqFc3

— Starbucks Coffee (@Starbucks) July 19, 2013

Handle: @Charmin

Why it's worth following: Charmin is an example of a brand tweeting timely, relatable comments in addition to things directly related to the brand.

Do you hear that? That's the internet losing their "sheet" over a surprise reunion.. #VMAs #NSYNC

— Charmin (@Charmin) August 26, 2013

Handle: @OldSpice

Why it's worth following: The brand's Twitter feed has just the right amount of the silliness and jives well with its popular television campaign.

If you’re the worst at something, wash with great-smelling Old Spice bar soap, then quit that thing forever.

— Old Spice (@OldSpice) August 23, 2013

Handle: @AmericanExpress

Why it's worth following: American Express has some good offers via Twitter and keeps followers up on company news, like events it sponsors.

My #PassionProject is__________. Submit yours for the opportunity to win $2000 to fuel your passion. See rules: http://t.co/epabjUmvJu

— American Express (@AmericanExpress) August 25, 2013

Handle: @JetBlue

Why it's worth following: The JetBlue Twitter account let's followers know about various offers, including chances to win flights and concert tickets, and company news.

Our mobile boarding pass program has expanded to new cities including LGA, EWR, HPN, DCA, LAX & SLC. For info visit http://t.co/h0uGhRa8pb

— JetBlue Airways (@JetBlue) August 28, 2013

Handle: @intel

Why it's worth following: Intel tweets company news, information, and industry facts, along with computer quips.

The last floppy disk rolled off the presses in 2011 with enough space to only hold half a song. #TBT pic.twitter.com/1aI8h7edIX

— Intel (@intel) August 29, 2013

Handle: @Target, @AskTarget, @TargetStyle, @TargetCareers

Why it's worth following: Whether it's company news, customer service questions, style ideas or a job hunt, Target has it covered.

Get an inside look into the new fall collection from @NateBerkus via @ABullseyeView: http://t.co/I7Ht8p6RJN pic.twitter.com/TA9FdCo2Pb

— Target Style (@TargetStyle) August 26, 2013

Handle: @Skittles

Why it's worth following: Skittles occasionally interacts with customers but most of its tweets are goofy one-liners in the same vein as its commercials.

The Rainbow can neither be created nor destroyed, only tasted.

— Skittles (@Skittles) August 25, 2013

Handle: @Disney, @DisneyMemories

Why it's worth following: Disney inspires followers with quotes from its movies and occasional news. Disney Memories is a Twitter feed where fans can share their memories at the parks. Look at this little prince.

♫ ______ ____, it's a quiet village, every day like the one before. ♫ pic.twitter.com/R4bzuc0CoD

— Disney Memories (@DisneyMemories) August 28, 2013

Handle: @BNBuzz

Why it's worth following: Barnes & Noble tweets company and industry news while sharing product promotions and links to its blog.

This HARRY POTTER boxed set features gorgeous cover art by Kazu Kibuishi @boltcity http://t.co/NRYTbkAdWW

— Barnes & Noble (@BNBuzz) August 29, 2013

Handle: @Petco

Why it's worth following: In addition to special event and offers, Petco shares cute pet photos with followers.

Help me, Obi-wan Kenobi, you're my only hope. @CuteSophiaLoren models our Princess Leia buns.#starwarspets pic.twitter.com/2Ja3bt6qKQ

— Petco (@Petco) August 29, 2013

Handles: @Sears, @searscares and @searsStyle

Why it's worth following: Sears customer service Twitter account is especially active, and the retailer's other accounts share sale news and style ideas.

laddy543 We've received ur DM. Thanks for ur info. The next available case manager will contact u 2 address ur concerns. Thx Trent cc:@Sears

— Sears Cares (@searscares) March 22, 2013

Handle: @DSWShoeLovers

Why it's worth following: DSW reminds followers of special offers and deals every day on Twitter. Every shoe lover should keep up with them.

LAST DAY! This exclusive #offer’s just for #DSW social Shoe Lovers. Send a text to get it: http://t.co/xCjrNMqwhg pic.twitter.com/JNusa03SEs

— DSW Shoe Warehouse (@DSWShoeLovers) August 27, 2013

Handle: @Clorox

Why it's worth following: The company site claims Anne Murray, the founder's wife, would have been "...right at home on Facebook and Twitter. She knew how to talk with customers in real time." And Clorox does. The company tweets are fun and interactive.

The Bleach Boys #BreakingBadBands

— Clorox (@Clorox) August 14, 2013

Handle: @kraftfoods

Why it's worth following: Followers get a good mix of snack and recipe ideas along with snapshots of Kraft's humorous ads.

Your prayers have been answered. Enter to win a steamy cooking lesson w/ the zesty guy. Visit: http://t.co/j6G1BVR1K8 pic.twitter.com/fsUeAE2C60

— Kraft Foods (@kraftfoods) August 23, 2013

Handle: @WaffleHouse

Why it's worth following: The restaurant chain is always interacting with followers and rewteeting their love for the place.

Just drive there. It's worth it “@haydenghyde: I want @WaffleHouse but the closest one is 4 hours away.”

— Waffle House (@WaffleHouse) August 28, 2013

Handle: @Nordstrom and @nordstrom_rack

Why it's worth following: Nordstrom and its discount sibling Norstrom Rack tweet offers and style ideas.

Bracelets, bag and the perfect #mani – prep for Monday for under $75. #accessories pic.twitter.com/Igs45fqyvr

— Nordstrom Rack (@nordstrom_rack) August 25, 2013

Handle: @Pillsbury

Why it's worth following: Along with recipes of the day, Pillsbury tweets ideas for food and mouth-watering photos.

If you missed the #statefair, you can make Deep Fried Candy Bars from Oh, Bite It at home! http://t.co/IUowpsrnjA pic.twitter.com/CoZgMFdDX5

— Pillsbury (@Pillsbury) August 30, 2013

Handle: @AnnTaylor

Why it's worth following: The brand gives followers a mix of offers, news and information about new arrivals.

Enter for a chance $4,000 Ann Taylor gift card plus all of the looks featured in the @birchbox style guide! http://t.co/BRGJryuNvj

— Ann Taylor (@AnnTaylor) August 27, 2013

Handle: @AmericanAir

Why it's worth following: American Airlines tweets travel ideas and some great deals on flights.

Find adventure in #Hawaii with flights starting at $424. Round trip, taxes & fees included. http://t.co/4e1R7wZZ6I pic.twitter.com/01JbskywJH

— American Airlines (@AmericanAir) August 29, 2013

Handle: @DellOutlet

Why it's worth following: The computer technology company tweets tons of competitive deals on a daily basis.

Dell Outlet Home Labor Day Sale. Save 20% to 30% on all Dell Home PCs! Shop Now: http://t.co/5IWRG6qrUg (Exp. 9/4 @ 8:59 a.m. CT.)

— Dell Outlet (@DellOutlet) August 30, 2013

Handle: @AppStore

Why it's worth following: There are more than 900,000 apps and counting — this Twitter shows followers some worth checking out.

If, like us, you love @Minecraft, check out @Terraria_Logic: this week’s #EditorsChoice. http://t.co/ST2tPJVkoH

— App Store (@AppStore) August 30, 2013

Handle: @Forever21

Why it's worth following: The fashion retailer offers discount codes to followers.

Take an extra 50% off the marked price of already reduced merchandise with code: LABORDAY #LaborDay http://t.co/2bPRUf34aq

— Forever 21 (@Forever21) August 30, 2013

Handle: @jcrew, @jcrew_help

Why it's worth following: The retailer tweets articles about its designers and pictures from its Instagram. And Sarah from J. Crew helps shoppers resolve style woes at the @jcrew_help handle.

LITERALLY, @jcrew has the best customer service representatives (speediness and professionalism) HANDS DOWN.

— Marjorie West (@_marjorieanne) August 30, 2013

The list of the 50 brands we selected >

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