INFOGRAPHIC: How ‘social’ is the project management training industry?

56% is the answer.

56% of accredited project management training providers are using social media today. We know this because we visited 1793 training provider websites, then went to each of their social media platforms and counted their followers on Facebook, Twitter, LinkedIn, Google+ and YouTube (yes we really did go to every site). 

Why did we do this research? 

At CourseConductor.com we are dedicated to helping people develop the skills they need to achieve their career dreams. Our role is to provide the customer review mechanism that enables professionals to write and share reviews about their project management training course experiences. 

We aggregate course star ratings and share trusted customer reviews widely using social media. This helps other professionals find the best courses, and the best training providers easily. 

Our findings in an infographic: 

We discovered some incredible findings and we’ve answered our original questions using a very simple infographic for you. I hope you enjoy it.

This is the most comprehensive social media research that has taken place in the global project management training industry. Whilst the questions we had about the use of social media have been answered, by shining a light on this subject we now have even more! For example…

1. Why do 44% of training providers have no social media presence? 
2. How do these training providers engage with new customers and grow their business?
3. Why is it that 66% of the followers of project management training providers use Facebook, and only 17% use LinkedIn?
4. Why is it that at a time when bite-size e-learning is on the rise, only 20% of training providers use You Tube, and only 4.1% of all followers use YouTube?
5. What marketing tactics did the two training providers from Egypt (Computek) and Peru (BS Groupo) use to attract 23% of all Facebook followers in the project management training industry? 

If this info graphic triggers more questions for you (or indeed inspires some answers) feel free to share your thoughts in the comments.

You can download a free pdf version of this infographic on Slideshare by clicking here.

Write a course review now, it takes 90 seconds: If you have been on any project management, change management or IT service management course during the last 5 years you can write a customer review about it now. When you write a course review you're helping professionals just like you who are looking for their next course.

Finally, I must mention our data analytics team who did all the research and pulled all this information together, it was 2 months of hard work but very much worth it, great work guys!

Craig

Craig Kilford is the Founder & CEO of CourseConductor.com.

About CourseConductor.com: If you’re the kind of professional that values intelligent feedback, the CourseConductor.com community is for you. Our customer review website empowers you to rate your project management training courses and share your feedback with your LinkedIn connections. 

We use your star ratings to independently quantify the quality of courses, and produce information that will help you, fellow professionals and companies make more informed training decisions. (Think of CourseConductor.com as ‘TripAdvisor’ for the project management training world).

Craig is also Co-Author of Management of Portfolios (MoP) (British Government standard for Project Portfolio Management), Author of Think P3O, Artist and a motivational keynote speaker on the subjects of organisational change, project portfolio management and creativity. 

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