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In this digital age, every company should be considering how to make the most of digital marketing for their business. People are consuming less information in smaller amounts of time, and it’s key to a the success of a business to capitalise on our growing dependency on digitisation. With so many options of where to spend your marketing budget, we will arm you with the tools to make more informed decisions and strive for your best year to date.
In this evening course with Ed Goodman, from international digital marketing agency SocialB, you will learn how to make the most of your marketing budget in a digital world. They will take you through your ideal target audiences and the right platforms for your business, and by the end of the day you will be able to integrate all your communications channels into coherent digital campaigns, with a focus on your company’s requirements.
Course content
Why digital marketing is so important for businesses
Developing a successful and measurable strategy
Audience targeting and audience behaviours
Exploring all of your digital options - website, SEO, PPC, email marketing and social media
Integrating your digital marketing into your current marketing plan
Resources, and how to make the most of them
The three takeaways
Start or adapt your digital marketing strategy
Find the best channels for your business
Measure your activity and create a comprehensive report
Tutor profile
Ed Goodman is a start-up coach and a social media trainer for SocialB. He has a real passion for mentoring and training start-ups and small businesses to help achieve their business goals - over 10,000 have benefited from Ed’s knowledge to date. He is also the co-author of New Business: Next Steps, a guide to managing, marketing and growing small businesses. Find Ed on Twitter here.
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Details
This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here.
Date: Wednesday 8 January 2020
Times: Evening course, 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £99 plus £5.11 booking fee
Event capacity: 36
Complimentary refreshments included.
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Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.