Using Distraction to Your Advantage

Understanding what’s catching your audience's attention is really important

Online marketing is a delicate dance most days. There are so many tools available, and you don’t want to use the wrong ones. But now it’s time to worry less about tools and more about your supremely distracted audience, and how some days the wrong tool can be right.

For example, there are many people who eschew Facebook marketing, claiming that their audience “just isn’t there,” so why bother?

Because even if they’re not “there” as often as you’d like (or ever), their friends are, and word-of-mouth marketing is still top dog, and it works regardless of how you initially make contact.

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