There’s hopeful news for anyone who’s wished Siri could get up at 6:30 in the morning and go to work for them: A startup training artificial intelligence personas for industry verticals is honing in on the dream.

Litbit Inc. has developed an AI platform for people with no coding skills, said Scott Noteboom (pictured), founder and chief executive officer of Litbit. “They can kind of create their own Siri or Alexa — an AI, but an AI that’s based on their own subject matter expertise,” he said during this year’s When IoT Met AI: The Intelligence of Things conference in San Jose, California.

“Our goal is for it to be very horizontal in nature and then the applications or the AI personas can be very vertical,” he told Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. (* Disclosure below.)

Creating AI personas

People who build apps are not the best people to train an AI algorithm — unless it’s an app-building AI algorithm, according to Notebloom. Practitioners, be they lab scientists or corporate managers, have the head stuffs to pour into AI for their respective fields.

Litbit is collaborating with partners in diverse industries like oil and gas, pharmaceuticals, data center administration and corporate facilities. Together, they are building subject matter expertise into AI personas. The personas, which Litbit calls “co-workers,” continue to train on new data users feed it. They also learn independently by ingesting information from sensors that connect them to the physical world, Noteboom explained.

To make the platform friendly to a wide range of professionals outside of tech, Litbit employs an easy user interface and natural human language files. So far, the co-workers are text based, but Litbit is working on voice communication and even visual rendering with augmented reality.

As for the specter of workforce disruption, Noteboom said that AI co-workers are not full-time worker replacements. Instead, they can aid and increase human productivity. “Let them work the weekends so I can spend hours with my family. Let them work the crazy shifts,” he said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of When IoT Met AI: The Intelligence of Things. (* Disclosure: TheCUBE is a paid media partner for When IoT Met AI. Neither Western Digital Corp., the event sponsor, nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE