Creating An Irresistible Profile on LinkedIn, Radio Interview

Kellie Gardner, host of the popular radio show, “Books That Transform with Kellie Gardner & Friends” decided to review my book, LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile on her show!

Kellie Gardner has engaging conversations with authors who are changing mindsets and transforming lives with books written about entrepreneurship—including topics such as personal branding, small business marketing tips, mindset, spiritual growth, as well as issues that affect women in business.The target audience is small business owners who desire to shorten their learning curve as they build sustainable 6 or 7 figure enterprises.

The interview was this morning and we plowed through so many questions in the 40 minutes. This was one of the fastest, most furious radio interview I’ve ever had the pleasure to do and I loved every second of it. Just because you didn’t catch the interview live doesn’t mean you missed it! You can listen to the interview right here:

Here is a transcript of the questions Kellie asked me:

Donna, since you have helped hundreds of people create a powerful LinkedIn Profile at this point, tell us the story of your most successful LinkedIn Makeover thus far.

Donna, let’s start with the questions that most people listening probably want to know: What is the big deal about LinkedIn? Who should have a profile on this network and why?

Just this past week, I was informed by LinkedIn that I had just a few more days to accept their offer for the 30-day trial run of any of the paid versions, and once again, I did not take advantage of this offer. Donna, what is the difference between the free and the paid versions and at what point should an entrepreneur invest in the paid version?

I like how you start your book from the end of the profile and move your way up to the beginning. You say that “when it comes to LinkedIn, the easy stuff is at the bottom of your profile.” So, let’s talk about the easy stuff for a minute. When it comes to the top 3 easy things that people tend to overlook or leave off their profile that could jeopardize their ability to attract that next big client or business partner, what would you say they are?

Donna, now, it is time for a very deep question: How important is it for an entrepreneur to tweet and to include their Twitter info on LinkedIn?

Donna, we have got to talk about endorsements versus recommendations. First, tell us the difference between an endorsement which is fairly new on LinkedIn and the old school recommendation. Then, tell us based upon your knowledge and expertise, which carries more weight on your profile and why?

Donna, your book gives us over 100 pages of information about how to create a powerful LinkedIn Profile, so share with us the top 5 things we can do right now that will take our profile over the top and begin to attract our ideal clients or business connections.

On every show, I like to either use a fictitious character or a real business person to apply the information to a real-world scenario. Today, Christyl Benford has agreed to sit in the hot seat and allow you to look at her profile and give her a quick assessment of some things that would make her profile more magnetic. Would you be willing to give Christyl a mini-consultation right here?

I’d love to know what you thought of the interview. Or if you have any questions, comment below! I love to answer questions on LinkedIn!