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The Search Engine Experience
- 1. The Value in the Search Engine Experience Hint: It’s not just SEO anymore… What you as an MBA need to know.
- 2. @clarktbell
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- 6. @clarktbell PRESO SUMMARY Kinda in order… Depends on my ADD! - Google VS. BING - Google History - Why SEO? - SEO VS. PPC - What is SEO? - How Search Engines Work - On-Page SEO - Off-Page SEO - PageRank - Domain Authority - Real Life Examples - SEE over SEO I Want You To Learn!
- 7. @clarktbell This is not a lecture… This is a conversation.
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- 12. @clarktbell SEO’s generally only worry about Mtn. View’s algorithm Currently aware of 200+ algos.
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- 22. @clarktbell REVENUE / RANKINGS Rankings = Revenue
- 23. @clarktbell SEO VS. PPC As of 5/23/14 CPC* Insurance = $65.12 Loans = $53.77 Mortgage = $51.27 Attorneys = $47.93 Credit = $39.88 http://www.wordstream.com/articles/most-expensive-keywords
- 24. @clarktbell Info provided from John Rampton @johnrampton
- 25. @clarktbell Which costs less? Which provides a higher ROI?
- 26. @clarktbell PPC = Temporary Form of Traffic
- 27. @clarktbell SEO = Building Your Own Personal Highway YOUR WEBSITE
- 28. @clarktbell
- 29. @clarktbell How do Search Engines Work? How does SEO fit into the picture? Resources:
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- 37. @clarktbell Does Google like SEO? In short, YES!
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- 42. @clarktbell The TWO most important things to remember about SEO Popularity & Relevancy
- 43. @clarktbell Search Engine Optimization (SEO) Comprised of: On-Page SEO And Off-Page SEO
- 44. @clarktbell How SEO was done 1994 - 2012
- 45. @clarktbell We would take a website that was wanting to rank for Utah Roofing and do this: Atom Roofing, Inc. Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor
- 46. @clarktbell Then we would publish the website content to look like this: Atom Roofing, Inc. Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor
- 47. @clarktbell How SEO is done now (May 2013): On-Page SEO: Content written for humans, not robots Dialed-In UX Consistent blogging Developed and Tested content strategy Social channels incorporated in website Crawlable Information Architecture (IA) Geo-Targeting Deployed Mobile Friendly (Responsive) GA or Piwik Off-Page SEO: Social Signals directing to website Active in social media community PR Links Blog Commenting Guest Post Diversify link profile Brand Link Profile Generate highly shareable content (IG’s) “Findability precedes usability on the alphab And on the web. You can’t use what you can Find.” –Peter Morville
- 50. @clarktbell Understanding On-Page SEO – URL Parameters
- 51. @clarktbell Understanding On-Page SEO – URL Parameters Page URL’s should be short in length, logical in structure And contain the keywords you’re targeting on the page TIP:
- 53. @clarktbell Understanding On-Page SEO – Title
- 54. @clarktbell Understanding On-Page SEO – Alt. Text
- 55. @clarktbell Understanding On-Page SEO – Interlinking
- 56. @clarktbell Understanding On-Page SEO – Interlinking Example:
- 57. Understanding On-Page SEO – Interlinking
- 58. @clarktbell Understanding On-Page SEO – Social & Trust SOCIAL
- 59. @clarktbell Understanding On-Page SEO – Social & Trust TRUST TRUST
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- 61. @clarktbell Understanding On-Page SEO – Blog Remember, Remember, Remember: QDF
- 67. @clarktbell Understanding Off-Page SEO – Link Building SEO’s will always talk about Link Building. Don’t call it link building, call it LINK EARNING.
- 68. @clarktbell Understanding Off-Page SEO Link Earning Link Earning- Be Social
- 69. @clarktbell Understanding Off-Page SEO Link Earning Link Earning- Be Social
- 70. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links
- 71. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links
- 72. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links
- 73. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links
- 74. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links
- 75. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links
- 76. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links
- 77. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links
- 78. @clarktbell Understanding Off-Page SEO Link Earning Link Earning-Blog Comment
- 79. @clarktbell Understanding Off-Page SEO Link Earning Link Earning-Blog Comment
- 80. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Guest Post
- 81. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Diversify Links
- 82. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Generate Content
- 83. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Diversify Links
- 86. @clarktbell DOMAIN AUTHORITY (DA) Currently over 150 signals that have to do with DA: These signals are noteworthy and understandable: -inbound links -inbound link patterns -outbound links -outbound link patterns -Registration history -Temporal links -Branded opportunities seized - Quantity - Quality over quantity
- 91. @clarktbell Real Results: See It To Believe It
- 92. @clarktbell Real Results: See It To Believe It
- 93. @clarktbell Real Results: See It To Believe It
- 94. @clarktbell Real Results: See It To Believe It
- 95. @clarktbell Real Results: See It To Believe It
- 96. @clarktbell Real Results: See It To Believe It
- 97. @clarktbell Real Results: See It To Believe It
- 98. @clarktbell DON’T MESS IT UP!
- 99. @clarktbell Watch These Guys Fall Apart!
- 100. @clarktbell
- 101. @clarktbell Remember: Not Search Engine Optimization Search Engine Experience -SEO +UX +Social +Content +IA + Web Analytics & Data
- 102. @clarktbell What A Search Engine Experience Architects Brain Should Look Like:
- 103. @clarktbell 7 THINGS YOU CAN DO TODAY
- 104. @clarktbell 7 THINGS YOU CAN DO TODAY MARKUP YOUR DATA:
- 105. @clarktbell 7 THINGS YOU CAN DO TODAY
- 106. @clarktbell 7 THINGS YOU CAN DO TODAY
- 107. @clarktbell 7 THINGS YOU CAN DO TODAY On every page of your website(s) interlink at least three times.
- 108. @clarktbell 7 THINGS YOU CAN DO TODAY SITE: “WEBSITE YOU WANT TO LEARN ABOUT”
- 109. @clarktbell 7 THINGS YOU CAN DO TODAY
- 110. @clarktbell
- 111. @clarktbell Hit Me Up!!! www.clutchfuse.com clark@clutchfuse.com 801-891.1717 @clarktbell FREE 30 Minute Consultation