Danone rethinks the idea of the firm

THE food industry is going nowhere. Pretty pictures on food packets mislead. Big companies have disconnected people from their sustenance. Consumers, especially millennials, are sceptics about industrial-scale food production. Even sellers of healthy products, such as mineral water, spread harm—just look at billions of their plastic bottles that choke the oceans.

Such views are commonly heard among food activists, radical bloggers or anti-capitalists. Yet these come from Emmanuel Faber, who runs Danone, a large French food company. Mr Faber (pictured) frequently sounds like a doomsayer about his own industry—and about capitalism more broadly. “A revolution” and the end of globalisation are nigh, he says.