Google AdSense To Change Default Font Styles
The Google AdSense blog announced they will be changing the default AdSense font type based on years and years of testing. The testing has shown that different font types and styles work better in different ad formats, and based on those tests, Google is changing the default type to try to optimize the ads performance. […]
Barry Schwartz on August 18, 2009 at 9:05 am | Reading time: 1 minute
The Google AdSense blog announced they will be changing the default AdSense font type based on years and years of testing. The testing has shown that different font types and styles work better in different ad formats, and based on those tests, Google is changing the default type to try to optimize the ads performance.
Here are the new font types by ad format:
- Arial: 728×90, 336×280, 120×600, 120×240
- Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150
- Times New Roman: 200×200
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.