Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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BizygPB+3qveV7gg7q9PmhRQU0VUs6LGba125mWNz9vdBlT91SXwLmDnL51E4Ygb5Z6gN\/cDZ7zy9VMhs\/yCvbKwYGiryoTrQ1fTdfqONoMfS5U1UZDX6WrDFVcVyI8TguZHXvC+eJDan5DauTLXU9DpySXxuqu107vC25GBfu7cbidghMfU\/K5Y++rl2LJdxcAIKfNGBUqHSHCBlY9h5DW+NpF4hOQmQv\/6j7YKM4RPEcavxVyBYJCVE4weMmeHcQ3hDIQoh8BakMr5afcINBZRd9D\/wloeThqgpdaEDjF\/Pqvjk\/PwChgPPLAcVCxKh84O3XcpkupRaP9JalGs8Xdt0LNckJzUsO5DRDFRI79Ts7iBypEySRpmSsq6+Y1ABdgY6jNaJtM4ectonWjM\/rwVOVqB649KqUH9BUsFhKhMZIEjRkiDL0qJ6VyrDskn6fyIFiN8WPF4Yl2U7x7MryjaWdZCmTDvmsVSsc\/EvuNm4p698IYklEpkL5iRQLaZi5qGW6PBMS1zYVeuK5EmDhTk4ohPLsbj5aZiZwYI07TXRkDk\/ByBxA7RcJh19K+Ls0wPrrv9IRUQ5DQpApCaHBnpBwG6gzz3UamnY4DyRMRLhUq8LnaxujujiW7BkWi2Vg5OL8ojKI9\/Uh0shBzaZOg37bWsUbPa6Al6PX2\/J7Fcr86U3VQm\/iJx+YB9JaeCC9VJulWpSuvkEaOWCHWhzcKjKz5KxtBH5UxpLRn4bK+cf9rWeMpO\/aGmTgA1CTg0uOMs8SE240LppPNkeMqSeWjdFSdkt1LO2CUA9aIuwMzpquNyQmv5KZezlyWLgWnmVCgeshM8\/\/HTz+renzog6TFOe60nNea3EWCsrM6SNQ37ioVxFn2Rx3riiYj0NSqP7lFMDks95e7uu34XtoZpc4VgBd4WTRrm0axzzFxuREobL3PCoTFcg\/RcZpdj9luuFgz9UxJDRdA2k04E8PJovPX3VxEHqoBwNFnjwzhN37YOatlMLaulmxRDRfBQx57H4nsvk1y7llc5qM9Vby0eoeS\/r5MlVKAojA0z+XzXgdoTT9v1QmwvvUkZQDdR7+kNzbRwcPAQGT1ID08bH8sF\/XLqFNlnfaveKTscsp6qnqXMZ\/dK8dgpBunK315pARPy297uCZH+w3UTk8VGd2agj0sMiKRsWa6Z\/8lGK6KDkPT8jcnG1r4hQGHQIl2sAsmbNlgIBp5SrBlcvRwENIbXIVJ9TMRRFFbcTUAQHJte\/K\/VOnv+qrz0NyYu6gQuiqB85\/c9QgBgH61kxryBpL0bbIb1vnclMsUHI6CB9ef5w3nKrV2IMubrC9TS7SwPCXQ\/LwASXoLwnhSntIkC9YeoNhPbal\/4ZK\/ZYa3dFFaYtPhfghTKVlcJMrVJbh+HlDHiEvdzt4fl1G18hiZaW9ueHkmKMTD+BmWcQF7Im0GuFr0EQ6VJJQAPcAH0WU2tVJ4yJT9DBY0rXpS76IwQLF7eFkn0RnXXGav0N4afIyMbMWjmOICfoLSrOVvzO9141D6EWBI8CrT\/6x+A9fywlgI1cIbamRP+5PTkAU5n00ubO7HtO0fedC2yuPzVm\/Ig3aTDsKJzi9hEqqvS\/VvNd7vbcRFXJwJNR6wQpio+OvlsO6jEDDVZKU+ivgruazac3M56SXcA+F1RsK\/AH314mF36j2EdiAT33Y36LADeHbjtUGqjSQDxrK+jwyriMIMRtlmE2I3hNSXFQPhgho4xVtpYXXGoS9DsMc2qbxTV+Y\/pcBG57wGKBou16ullMXhxzrbYc1b\/bjTzwLWtUDepnCFtPXkjI5sorySBionJIlTXfvGUJY9zJtU+4nxFZbHkg26\/u42wcjQ2Bgwp6jjhZqGEUEquxmKicN8eI17HuUEOj+rPGCF\/M0jJpr4q9lFvKZAOK0mjAKwuXRAon8Tjjeevx9PwtkzQUp71Yif6duMkM\/+khCiGahvqSAD6ZoTycGjutyircc+W\/EBxXpAiXHbSu0se6KV3n2dgy0sHJc+k14YaY3VjVai0cXhIbGIUIdN8Jt5NxPKHccunnsZyJ7Uxn70mVyHk3+\/pgw0GSkb+JGxiweQSiIqPePktVhnbu0qQ07dTyvDdpnvG3GyKnSYSK4oHNle5bbn14y+vkoDKA8jbNwLkPeo3XgeQgpTeDAyi1z3Qb3+whzoRtIpYI4EjHjLC8B9Z42+KE0GyyiO7cP8aJ2AoIT03ric4qqvHv8G1wOf4laGvHVzchP2pLOHl29+2vpIoI76av1i7+NKAD+Yn5FpCuqueEoA0eNmsorFZPoX4bTX7s8Y8bNbk0xn2H\/zpECJHTdNH\/ilwQoimS0gqQTK8bs4LuDvN0NyiZJ70JmJqRzVJCmP1eMUHXhMlDaQkpzqEbLHIozLN7\/v7VxusRHJlBhy2MzieRmlkkCWKlAyJtMuiNNf3Q8mKp2WwURzuypciX71zqzrxeR3qJMBcJksWUNs90j9g3q2mf+H9q69IF422sYalMLpCUpV6PHYL1jIAB3ZOgp2Q12n5RUuhcJ33djGzf0bV8CdlMP9duKkMIJiV6pO\/HF8zyCGBysvrM0akLSb+mT1tOJ8r+f+zGNcZNCE1hVhYYz1i5NHRV9ooSKAN6St8GnSwHIbJ0auzQmzj0R3dPydmFP8\/aoKSy3o\/UYYCxFYlV1NJ03zFmcQ8y9MhhQe1pd65QdVulsce7QOU20rE4\/aLBwJo4NQhvDIWGeARbJimj6HYU0bIm9FDCbGhibOjEz62hErqYCGH9UgjRgdaOHZVllVRZhKbPx5qdjPjTcrvaY7GEkM1Wb31gDVnSQAyvMFSo01v+99Hiw8o+XA6dad\/lBGcgdxiyaL3990e8Ck11r27ljU\/LUY6i5d93+YXQvq37kh+IWs4Ml6eMm\/UfeI4e8MN1Q3x+QLkluK9GmPx\/h33tj2pYCABssUCwMy17Gbn4KINIOKgP3WcPgU0z7Oq32GZ4byZKsL7lKUV8hloxyftFY8XzD\/T6PI2yL9evVrl9hl2siU6\/hQ0TpdsbOFJkMqAceaq0It6cTsFYMMEamSEpHNNu3Z\/lvcEu0f1zpdM3WE9r5ztgEUeWqqW69MRiKR2akTJsCKXicuO3pc6i3weeMBmCFkZ8G4fWtwou\/08niXTDjaG\/OHZ7s29WcdWSJ3x1WgUdKTqPsAmGWN7MaVVwpiWEw7ZPSdQHhHc6HNMlJaD00o9L+t6+BjGzuvs\/i+IphcKS2MxrT7wiRlPGx3vRTM42DkSbvpNeTMCA03AmUWEE7NHDqAwhyJjqc0qfC7fgaU0\/2aP51+JW00IJV0VEViVqQwOCn\/F4m4nKDI45OBFZ9x3RPJ74RNfSQJ1+Vy0\/L+Shj1jRnKjrmkxBTDym7MlXuxyZa5G\/QrAzrdflkDHua66shev4G0xK+dz6t15p4VGjLfIztlNCxfsIkeQLYxMHlfqjdq9ay5UTe6ULIIGdneRbxVW5F0E\/eaGrHUS6Kiw0gG7Gpg70e7OHAn3vxNUBMNjGGobJlf6rQJg7aEiMRgQ7NdvdGNdWCWpfcoLi\/s8guKxFzHPo71V402vnWiaYcTgFCMXX7U34f3TdDRrqq0Y3QVLqsi\/WRAhg03DJlxpYY0Ym4Jcg1LWAJppOfSOmVeN\/P1+ESPES4lLoxUIykcn6D6iexOmvukecoegym6nHhjlu2JlFphVRUuRXDxAstvrU+A6wX\/E+zWAjvSSKNofUJrhv6UL2S3Fww1PyZ\/BBoIl34jnfcEk53lOpVUNsu6jQBO5lMK4CExlfG1k7HsYBr+NIf9n3VSFH\/P\/gyHMYZ\/4K+sRNP\/U6ghnbiOHpWtA9zjqA7fci0Sg5VgP2fmWf0RSNRobOAZqeR42JgSBmZOvAdYn915yoBObyzi\/swRnuQc6mCZpr+6VYY9I5zkm9H31LcUlN5Pf39I1Ox+Iw0CEGiY+\/jeRLs04jl8IyAInM5vm\/v5tkL4HLslqcwh4mA4M\/aPwAtzR3jDcmJYFHbK4s5XwDNqKzj+NpCRX4kGtgvM4X+exPGA+lQAnVV3U9mFQik5TKjy\/FNhDzLz37T5L5J2gFRrmsGdp0OR2YoeUeyAncc6yZZ1cJkQrKRya1dyVBUa0KHWWXjHaLWpl3qScNypL1dE2qGCV55skXwwPZ7YsJ44bUosOgUgtgtjWzQsVAe793uOxxecw1YXw9uzYBuX2t6DcosBHcn87D\/66Hrv\/cEbJgnq2tVdUe5BeA5i1yMLYucDWpwik9P2CaXO2P3U3ed\/9P0WnbzYQ60iyIzAkVLFbgZeyPUB77govLrzLpZOoc0Nciift\/6DV0N8RR0M+kdN9pnJBH2JP5Vf8x0SYbKMTF9FAru59zGrq53fSrENFs+KqQ\/A8XgnG7TcabfvjezIp9tybnV0LG8yL8ruQgVYzCaVe2TFMzisv4R5azIhhWZsXcZpfNHgzEivGk5zXxaJoLjs44EfSoW3NMqa7lSJtaV9asOcFgZhkgKQtxF64U7hBlP60TW7JTi6XGJNSJlenbBt2oC1pWRdFgn2UJFzcFZ3caIKIbkS2QO7djZGjln6SCc+OtKy3baLoiWcZOHTY54E0DXr\/Yd9jo+cbffqKxsT+oQ+zrfIcYnKPOsN16rxGuSRuPgH7L3EOyveHTjCbdkxeuxVgbdP7gFFDZJyr1kh7kTbBevSz+DKzgJkGUYEe7BHGIGEJeXXORxIbLx0088oJ+f54Mn0lNGMFR+yJJwvafXAOhHdA45+B2CWuDxMhrceIWtRdKjm2dcE96ldwg2w5ZyN9X\/QY\/68FBjpCAzI0P862vsxXFcmmaIghRAbwpDnevw\/WZF2rf\/1WEsBu7RhTQlArC3wE+Og3AhIEw0eJtlFbuB0Ovke61UClqB4C6W7zvKBhmNa3qOTv1iIKjLuWADivYuldNTOhg3qHDl0xJYG5r65EsqExkPYFvyBc+YEPRiCxg6sX7PVdqNKWMYGUE+xwsFhH38ZmAulk8Qnebe8ns2Q\/ln29bPpE30KY3xQZdlCZCwYJ950b3fIHaoJAVxTr4WipidAejP7DFDaosyk858\/LCvO5Dv4hPFfA8SBg\/99tiMXDkg==","iv":"d9f62dd2ae321f962e4e3bdaf9bf9cd7","s":"ccae56ddc48fdeb6"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays