APRIL 13, 2013

Note from Velosmith

Spring is officially here in Chicago...and it's about time!

Speaking of spring, it's still a little chilly out there. As you struggle to stay warm, especially on your early morning rides, try using embrocation to wake up your muscles and feel some warmth amid the cool air.

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Wake Up Your Muscles With Embro

Here at Velosmith, we’re big believers in embrocating before rides. The benefits that come from using embro go further than the obvious one everyone mentions—just keeping your legs warm on a cold day. Done right, applying embro is a chance to give your legs a pre-ride massage, helping to wake the muscles up even before you’re out on the road. Good embrocations like Mad Alchemy use all-natural ingredients and will help keep your skin moisturized, keeping you more comfortable and speeding healing in the case of scratches, cuts or even road rash—though we don’t suggest applying it to an open wound … yikes!
 
Embro is famous for helping keep your legs warm on a cold day and for that reason, we always keep a few different varieties around so we have something ready no matter how cool the day may start.
 
A few tips for happy (and comfortable) usage:
 - Put your bibs on first.
 - Roll up your shorts slightly to make sure you get all of your thigh.
 - Dab some embro at various points on your legs. Start massaging at your ankle and massage your way up, blending those spots together.
 - Be aware that consistent usage of a warming embro will cause you to build up a resistance to it; don’t be surprised if you need to graduate to a medium to get the effect you once experienced with a mellow.
 - Post-ride, wipe your legs off with paper towels or baby wipes to prevent the grime and embro from sliming your kit.
 - Use some Dawn dishwashing liquid to wash the remaining embro off your legs when showering.
 - Enjoy the afterglow.

Stop by Velosmith and take your pick of embro. You won't be disappointed!

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About Velosmith Bicycle Studio

Velosmith is situated in a 19th century road house in Wilmette, IL, just north of Chicago. Our customer-centric bicycle studio provides cyclists with a dedicated range of quality products and mechanical services—from small service jobs to complete overhauls and full custom bike builds.

Velosmith is proud to partner with Seven Cycles, Parlee, Cervelo, Focus, and many of the world's finest suppliers of parts and accessories. You experiencing optimal comfort and performance on your bike is at the heart of everything we do.