5 Digital Marketing Ghosts that will Come Back to Haunt You

digital-marketing-ghosts-that-will-come-back-to-haunt-you

You probably don’t remember the corner you cut when you originally set up your digital marketing strategy.  In fact, there were probably a few things you either neglected or swept under the rug due to cost or some other factor that made it unappealing at the time.  Sometimes we get away with things, but other times, these digital marketing mishaps will come back to haunt you.  They might not kill your business, but they will probably cause more work to fix than they would have if you’d just taken care of the task originally.  If you’re just starting out, stay ahead of these 5 digital marketing ghosts that will no doubt come back to haunt you.

Not having a clear campaign goal

This is actually fairly common among businesses.  You might start off with a bang, but without a clear campaign goal there’s no core to your marketing strategy.  This will become more and more apparent as a marketing team struggles to create streamlined content that reaches the intended audience.  Without a clear campaign goal, your marketing budget may end up wasted and your target unreached.

Neglecting mobile marketing

We live in an age where toddlers carry around iPads.  The decision to neglect mobile marketing will definitely come back to haunt you as it is more common for an individual to perform a search on a mobile device than it is for that individual to perform a search on a desktop.  If you leave mobile marketing out of the mix you’re missing a huge part of your target audience.

Straying too far on social media

Content and MEANINGFUL engagement (serious emphasis on meaningful) are the driving forces in social media.  While creativity is key to driving success on social media, too many posts that do not relate to your end goals will confuse and deter your audience from your brand.

Taking remarketing too far

This one’s hard because we all want to continue engagement with our leads, but when our emails start getting flagged as spam, and our links get messy, we lose both customer and SEO credibility.  Find a balance between informing and harassing.  The amount of time it takes to mend your SEO scores and regain the trust of your audience will be far greater than the amount of time it will take to construct a well-researched strategy.

Failing to keep track of your data

How are you going to know what works, or why it works if you don’t record your actions?  As a marketer, your biggest indicator of success is a strong conversion rate but it’s important to know how you got that conversion.  By tracking where traffic comes from and different campaigns, you can establish your successes and failures so you can create campaigns that continue to yield positive results.

Traffic Jams knows it can be hard to make decisions as to what is necessary to excel in the digital marketing world.  That’s why we take special care to learn our clients’ goals and needs to create a strategy that suits them and their business best.  If you’re looking to up your digital game, give us a call or fill out our contact form and we’ll help you determine what’s necessary for your business to excel.

Share Button