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Programmatic buying has captured the attention of the digital advertising industry, but at the same time have brought an unprecedented level of disruption, confusion and misinformation. How are the most successful B2B marketers using 360° campaigns, where the same user is reached on premium content across many platforms, to increase their leads and sales throughout a long consideration process?

In this webcast, Steve Bookbinder, CEO of DM Training (www.dmtraining.net) will discuss the unprecedented amount of choices in today’s digital landscape – and what B2B advertisers and their agencies can do to reach their lead-gen and sales goals.

Join ALM and DM Training to learn about:

  • Breaking down the most successful digital campaigns: reaching the right user, with the right message, on the right platform, in the right location, at the right ROI
  • How to work with media organizations to leverage more effective campaigns, using shared goals and KPI’s that really matter
  • Best practices for using branded content to support programmatic, search, social and email campaigns
  • Optimize and scale engagement rates by focusing on the right metrics: the media math behind building online traffic while reducing cost per visitor

Speakers:

Steve Bookbinder
CEO
DM Training

Steve Bookbinder is the CEO and sales expert at DM Training. He has delivered more than 5,000 workshops and speeches to clients all over the world. And has trained, coached, and managed more than 50,000 salespeople and managers. Steve continuously refreshes his training content to reflect the latest first-hand observations. Through Steve, participants learn the best practices of today’s most successful sellers and managers across industries. Steve understands that sales is a competitive game. To out-perform competitors and our own personal best results, we need to out-prospect, out-qualify, out-present and out-negotiate everyone else, not merely know how to sell. Through his specialty programs in Pipeline Management, Personal Marketing, Great First Meetings, Sales Negotiating, Presenting and Closing, as well as Sales Coaching, Steve trains sales teams to master the skills they need to overcome the challenges they face in today’s world… and keep improving results year over year.

Matthew Weiner
Chief Sales Officer, Marketing Solutions
ALM

Matt is responsible for leading media sales and revenue generation across all advertising, lead generation and marketing solutions, as well as ALM's sales enablement efforts.
Previously ALM’s Group President for Finance and Insurance Media, he held the same role at Summit Professional Networks before acquisition and several leadership roles at Penton Media, including Group Publisher for Real Estate and Finance. Matt also worked in consumer markets at Yahoo! Music/Launch, and at LAPTOP where he restructured sales and implemented a digital-first strategy.