His jewellery is worn by Angelina Jolie, Oprah Winfrey and P Diddy and is so exclusive that a diamond ring could set you back millions.
Anyone who wants one of Samer Halimeh’s exclusive items has to dig deep for cash, wield some serious plastic — or they can pay in bitcoin.
Halimeh is to start selling his wares, which cost between £5,000 and £1 million, in the virtual, tradable, decentralised digital currency.
Samer Halimeh’s customers include the likes of John Travolta
The jeweller, who has a boutique in Knightsbridge, said: “Our clients have traditionally purchased diamonds in dollars. However, over the last eight months the level of inquiries [for bitcoin trading] from clients — especially from high net worth Asian clients from Hong Kong, mainland China, Indonesia and Japan — has got very high,