Deals
Amazon Plans Bid for Premier League Streaming Rights
- U.K. soccer league may decide on media partners in February
- Amazon wants to entice more people to take its Prime service
Nacho Monreal of Arsenal clears the ball from the goal line during the Premier League match between Arsenal and West Bromwich Albion at Emirates Stadium on Sept. 25, 2017 in London.
Photographer: Michael Steele/Getty Images
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Amazon.com Inc. plans to bid for the rights to stream Premier League matches in the upcoming auction in the U.K., according to a source familiar with the matter, part of a broader strategy to bring more sports content to its global customers.
The digital giant sees such sporting events as American football, tennis and soccer matches as a way to get more people to subscribe to Prime memberships, which include video streaming and convert occasional customers into more loyal shoppers.