The Future of Whole Foods Isn’t About Groceries

  • CEO Mackey tries to boost profits without losing brand cachet
  • Wall Street grows restless after almost two-year sales slump

Whole Foods Tries to Fight Off Jana Partners

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Inside the Whole Foods Market in midtown Manhattan at lunchtime, it’s easy to forget that the organic supermarket chain is suffering its biggest crisis since going public in 1992.

A line 20-people deep waits at a juice and espresso bar near the bustling store entrance across from Bryant Park. In the food hall upstairs, the tables are packed with customers noshing on superfood salads and sushi. Too harried to stop for oysters, many shoppers order Nashville-style fried chicken sandwiches from digital kiosks and sample cold brew from Stumptown Coffee Roasters.