[PROVEN] Linkedin Profile Tips - 7 Steps To Build A Boss Profile

Optimize Your Profile To Work For You 24/7

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Linkedin Profile Optimizing

• This is an exciting training
• It’s time to turn your Linkedin Profile into a full time salesperson
• This guy/gal is going to be working for you 24/7 365
• So, you better make sure he/she looks great

7 Steps How To Setup A Linkedin Profile That Works For You (Article Overview)

1. Special notes on creating a magnetic profile
2. Optimizing your pictures, name and headline
3. Creating a powerful 2000 character summary
4. Current and previous companies
5. Skills, endorsements projects
6. Education, awards, organizations, etc
7. Building recommendations

Build A Magnetic Linkedin Profile

Magnetic Profile Real Estate

Maximize your character space by both filling out the character number and choosing your characters wisely to both be good content and have a good visual appeal.

Magnetic Profile Overarching Profile Goal

• Create an overarching goal for your profile
• All of your profile content should support that goal
• It should explain how you can bring them to their promise land.

Magnetic Linkedin Profile Tips - Special Characters

• Tastefully use special characters ⭐⭐⭐⭐⭐
• Simply Google “copy and paste characters”
• You’ll find websites that allow you to copy/paste

Magnetic Linkedin Profile Tips - Have Four Window Open

1. Your dashboard profile page
2. View As Connections Page
3. View As Public Page
4. Another Account on “Who’s Viewed Your Profile” Page

Linkedin Profile Picture Tips

• This is extremely important
• Have a very professional and approachable image
• Know your audience and wear the right attire
• Keep it professional; no beach or party selfies
• The image should be from above your elbows.

Background Image Linkedin Profile Picture

• Have a graphic designer make a background image for you that is in line with your overarching goals
• You can go to fiverr and find a good designer for $5
• Just make sure they are Linkedin Specific and that your final design looks good on both the “View as Public” and “View as Connections” page.

How To Setup A Linkedin Profile: Tips on First and Last Name

First Name First Name

• 20 Characters
• Put in your first name here.
• If you want, you can put your middle initial as well
• If you want more profile real estate, put your first and last name in the first name area

Last Name Last Name

• 40 Characters
• Add qualifications and take up more real estate

Examples:

• John Smith - MBA John Smith - Digital Marketing Expert
• John Smith - TEV Marketing - CEO ——————————————————

Building A Great Headline For Your Linkedin Profile

Headline Headline Formulas

• Instead of telling you what to say, I’m going to share with you some proven formulas.
• What is a formula? It’s very simple Let’s first talk about a few different angles you can take

Standard Example 1 of 2

• You have the standard approach
• Formula: [Title] of [company name], [how I benefit my clients]
• Example of headline built off of formula: “CEO of TEV Marketing, helping companies grow their online presence”
• Kind of boring. It’s a very novice approach to marketing

Standard Example 2 of 2

• You have the standard approach plus being specific
• [Title] of [company name], [how I benefit my specific clients]
• “CEO of TEV Marketing, helping lawyers grow & get new leads everyday”
• Better, but still boring and a bit novice

Power Linkedin Headline Formulas

• I highly suggest using power headline formulas
• You can be industry specific with these
• My favorite is to combine a warning or pain headline followed by a promise land type headline

Headline Power Headline Formula - 1 of 10

• [great outcome] without [anything painful]
• “Save 30% on Your Processing Fees Without A Longterm Contract”
• More Specific: “Save Your HVAC Company 30% On Processing Fees Without a Longterm Contract”

Headline For More Help With Headlines Come To Our Free Linkedin Masterclass

Look Great in The “Who’s Viewed" Your Linkedin Profile

Make sure it looks good when your leads look at their “Who's Viewed Your Profile” page

• You want them to see your full headline
• Don’t let your headline take more than two lines
• Use another account to see how you look
• Adjust as needed

How To Create A Linkedin Profile Summary That Converts

Linkedin Summary Details

• You get about 2000 characters
• Your summary is not where you list off all of your features and services
• The summary is designed to show your lead segments that you can bring them to the promise land

Not a writer? Would you rather outsource?

• You can find great writers in your niche on UpWork.com
• Create a summary outline for your writer
• Make sure to give them lots of details
• Check their writing to make sure it fits your style
• It shouldn’t cost you more than $40-$80

Linkedin Summary Components

• First off, talk about how you benefit people.
• Tastefully — use ► special ◄ characters ✔ here ⇨ Share some testimonies

6 Step Linkedin Profile Summary Flow

1. Show You’re Passionate
2. Point out a common pain
3. Show how you’ve solved that pain using testimonies
4. Tell them how you are going to solve their pain
5. Share another quick testimony before your CTA
6. 6 Call To Action with a very low commitment solution

Company Section

• Flow from past to present companies progressively
• Company Name: 100 Characters
• Set your name
• Then, Edit Your Display Name - Example:
• This is a good place to show the list of services you offer.
• Your headline and summary will be more benefit focused.
• Example: “TEV MARKETING — Search. Social. Websites. Design. Branding. Conversion. Sales Funnels. RESULTS”

Your Company Description

• 2000 characters allowed
• You don’t need to use all 2000 characters
• Be clear as to the benefit you offer your clients
• Don’t just have a massive block of text
• Create a progression

Add Media To Your Profile

• If you have good media, add it here
• Case studies are really helpful
• Videos are great
• Upload your logo
• Create a Linkedin company page
• Use same content and images to save time

Linkedin Skills & Endorsements Skills and Endorsements

• Don’t put “Microsoft Excel” “Powerpoint” “Word”, Etc
• Put the awesome things you do
• “Merchant Processor”, “Money Saver”
• “Marketing” “SEO” “AdWords”
• You get the point
• Now, your connections can endorse your real skills

Profile Projects

• Projects is the place to show off your work
• It’s a great place to put your case studies
• You don’t have to spend a ton of time here
• If you have work you’re proud of, show it off

Education / School Name

• 100 Characters
• If you’ve not graduated college, it’s okay to fill this out
• Example: ○ “Self Made Entrepreneur. Always learning, evolving and innovating with the times.”
• Hey, Bill Gates was a dropout

How To Set Your Profile's Awards

• Great place to build yourself as a trusted expert.
• If you’re Google AdWords certified or have any other awards that make you a big deal, definitely put it here
• Then, drag your awards up higher to the top of your profile

Your Organizations/Volunteer Organizations

• If you’ve been involved at a local chamber, BNI, etc, this is where to mark it Volunteer
• List anything here that you’ve helped with if you think it will benefit your profile

Linkedin Groups / Following Groups

• Join groups that your leads will be Following
• Follow people that are inspirational to you
• Also follow people and Linkedin company pages that are important in the industry you are targeting

Recommendations and Recommendation Requests

• This is the last step in optimizing your profile
• Linkedin has a great feature that allows you to solicit recommendations from people in your network

Here are the steps for requesting a recommendation

1. Hover over the ▼ button next to the button that says “View As”
2. Click “ask for recommendations”
3. Then go through the process Helpful tip: if you personally ask the person before you send them a request, your chances of them filling out the recommendation are much higher.

7 Steps How To Setup A Linkedin Profile That Works For You (Article Recap)

1. Special notes on creating a magnetic profile
2. Optimizing your pictures, name and headline
3. Creating a powerful 2000 character summary
4. Current and previous companies
5. Skills, endorsements projects
6. Education, awards, organizations, etc
7. Building recommendations

Grow a MASSIVE Client Base Spending 15-20 Minutes a Day on Linkedin With No Advertising Spend

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