Canada's new anti-spam law is make-work project for in-house counsel

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An ongoing survey by the Association of Corporate Counsel Canada indicates that Canada’s in-house counsel, already burdened by overwork in many cases, are steeling themselves for the impact of the country’s new anti-spam law.

“I don’t think there is any question the finalized Anti-Spam rules are going to impact most, if not all, Canadian corporations,” says ACC member Mirko Bibic, executive vice-president and chief legal and regulatory affairs officer of BCE Inc., in a press release.“Many in-house counsel will have added responsibilities for compliance, monitoring and tracking, and there will be an ongoing cost related to that – which, for some companies, could be quite significant.”

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Twenty-six percent of respondents cited the material costs related to monitoring, tracking and compliance and said they will have to develop and implement additional compliance programs and policies.

Thirty-one percent said that the biggest impact of the law will be to impede corporate marketing efforts and inconvenience customers. Sixteen percent did not think the legislation would have much impact.