Asa Waldstein’s Post

View profile for Asa Waldstein

Simplifying Regulatory Compliance for Dietary Supplement Marketers

Ingredient descriptions are considered marketing claims when used to sell a product. Today's #WarningLetterWednesday highlights this common marketing mistake. This is an example of a well-intentioned writer and webpage designer not understanding the nuances of dietary supplement marketing. If the company would have separated the ingredient benefits discussion from the product page, removed high-risk words such as infection, and noted this education is not intended to sell products, they would not have received a warning letter in my opinion. From Warning Letter: "Copper product page: Infections: A lack of copper in the diet may lower the body’s immune system. Normal intakes may help to reduce the risk of infection.” Full warning letter here: https://lnkd.in/dYtFVYx7 #RegulatoryEducationSeries #IngredientBenefits #DietarySupplement

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics