LinkedIn Is Most Adopted and Credible Social Media Platform By Washington Insiders.

The 2015 edition of Washington in the Information Age, research by the National Journal found that, among Washington Insiders, LinkedIn is the most popular, most credible and has the fastest growth rate of any social media channel. The report's statement of purpose is described as "Since 2002, Washington in the Information Age (WIA) has periodically provided insights on the state of information consumption inside the Beltway, focusing primarily on how the growth in online channels and sources of information have impacted the way professionals in the policy community go about their daily work."

LinkedIn is the most used social media platform among employees on Capitol Hill, federal executives and government focused private sector.

The growth of LinkedIn outpaces Facebook particularly among Capitol Hill and private sector.

The National Journal report states that "LinkedIn's popularity among Washington Insiders is likely a function of its professional reputation and its recent expansion of features. Respondents no doubt use the platform to keep track of the professional movements of their colleagues in the policy community, as well as to hone their own personal brands in preparation for their next job. LinkedIn is also buffered from most, if not all, of the social media concerns shared by Washington Insiders, which also may in part explain its ascent as of late."

The report states that 29% of Washington Insiders are wary of being criticized for expressing their views or opinions. The National Journal report asserts that LinkedIn presents an opportunity in that "many organizations don’t fully utilize the suite of page-level services offered by LinkedIn. Aside from the fact that it’s now the most widely adopted platform among Washington Insiders and is viewed as the most credible, it has a built-in, user-friendly mobile design and newer tools for organizations to use in sharing thought leadership and other content."

LinkedIn profile services is the leading consulting firm that helps to improve the visibility of personal profiles and company pages on LinkedIn. They provide training to sales teams and small business owners on how to grow their business social media. Just as organizations strive to have their website rank on page one of Google, professionals need to have their unique skills, and expertise rank well in LinkedIn search results when job recruiters are looking for candidates or media writers need a reliable source.