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Awareness           Closeness       Curiosity       Education        Fashion
  Awe                 Comfort         Daring          Effectiveness    Fearlessness
  Balance             Commitment      Decisiveness    Efficiency       Financial
  Beauty              Compassion      Decorum         Elation          independence
  Being the best      Completion      Deference       Elegance         Firmness
  Belonging           Composure       Delight         Empathy          Fitness
  Benevolence         Concentration   Dependability   Encouragement    Flexibility
  Bliss               Confidence      Depth           Endurance        Flow
  Boldness            Conformity      Desire          Energy           Fluency
  Bravery             Congruency      Determination   Enjoyment        Focus
  Brilliance          Connection      Devotion        Entertainment    Fortitude
  Buoyancy            Consciousness   Devoutness      Enthusiasm       Frankness
  Calmness            Consistency     Dexterity       Excellence       Freedom
  Camaraderie         Contentment     Dignity         Excitement       Friendliness
  Candor              Continuity      Diligence       Exhilaration     Frugality
  Capability          Contribution    Direction       Expectancy       Fun
  Care                Control         Directness      Expediency       Gallantry
  Carefulness         Conviction      Discipline      Experience       Generosity
  Celebrity           Conviviality    Discovery       Expertise        Gentility
  Certainty           Coolness        Discretion      Exploration      Giving
  Challenge           Cooperation     Diversity       Expressiveness   Grace
  Charity             Cordiality      Dominance       Extravagance     Gratitude
  Charm               Correctness     Dreaming        Extroversion     Gregariousness
  Chastity            Courage         Drive           Exuberance       Growth
  Cheerfulness        Courtesy        Duty            Fairness         Guidance
  Clarity             Craftiness      Dynamism        Faith            Happiness
  Cleanliness         Creativity      Eagerness       Fame             Harmony
  Clear-mindedness    Credibility     Economy         Family           Health
  Cleverness          Cunning         Ecstasy         Fascination      Heart




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Helpfulness         Longevity            Polish              Satisfaction    Thoughtfulness
  Heroism             Love                 Popularity          Security        Thrift
  Holiness            Loyalty              Potency             Self-control    Tidiness
  Honesty             Majesty              Power               Selflessness    Timeliness
  Honor               Making a             Practicality        Self-reliance   Traditionalism
  Hopefulness         difference           Pragmatism          Sensitivity     Tranquility
  Hospitality         Mastery              Precision           Sensuality      Transcendence
  Humility            Maturity             Preparedness        Serenity        Trust
  Humor               Meekness             Presence            Service         Trustworthiness
  Hygiene             Mellowness           Privacy             Sexuality       Truth
  Imagination         Meticulousness       Proactivity         Sharing         Understanding
  Impact              Mindfulness          Professionalism     Shrewdness      Unflappability
  Impartiality        Modesty              Prosperity          Significance    Uniqueness
  Independence        Motivation           Prudence            Silence         Unity
  Industry            Mysteriousness       Punctuality         Silliness       Usefulness
  Ingenuity           Neatness             Purity              Simplicity      Utility
  Inquisitiveness     Nerve                Realism             Sincerity       Valor
  Insightfulness      Obedience            Reason              Skillfulness    Variety
  Inspiration         Open-                Reasonableness      Solidarity      Victory
  Integrity           mindedness           Recognition         Solitude        Vigor
  Intelligence        Openness             Recreation          Soundness       Virtue
  Intensity           Optimism             Refinement          Speed           Vision
  Intimacy            Order                Reflection          Spirit          Vitality
  Intrepidness        Organization         Relaxation          Spirituality    Vivacity
  Introversion        Originality          Reliability         Spontaneity     Warmth
  Intuition           Outlandishness       Religiousness       Spunk           Watchfulness
  Intuitiveness       Outrageousness       Resilience          Stability       Wealth
  Inventiveness       Passion              Resolution          Stealth         Willfulness
  Investing           Peace                Resolve             Stillness       Willingness
  Joy                 Perceptiveness       Resourcefulness     Strength        Winning
  Judiciousness       Perfection           Respect             Structure       Wisdom
  Justice             Perkiness            Rest                Success         Wittiness
  Keenness            Perseverance         Restraint           Support         Wonder
  Kindness            Persistence          Reverence           Supremacy       Youthfulness
  Knowledge           Persuasiveness       Richness            Surprise        Zeal
  Leadership          Philanthropy         Rigor               Sympathy
  Learning            Piety                Sacredness          Synergy
  Liberation          Playfulness          Sacrifice           Teamwork
  Liberty             Pleasantness         Sagacity            Temperance
  Liveliness          Pleasure             Saintliness         Thankfulness
  Logic               Poise                Sanguinity          Thoroughness


  PepsiCo’s has put together one of the finest examples of a values statement we’ve ever seen:
  http://www.pepsico.com/PEP_Citizenship/CodeofConduct/index.cfm#

  We leave it to you to determine if they practice their values.




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Define your Core Values

  • 1. Awareness Closeness Curiosity Education Fashion Awe Comfort Daring Effectiveness Fearlessness Balance Commitment Decisiveness Efficiency Financial Beauty Compassion Decorum Elation independence Being the best Completion Deference Elegance Firmness Belonging Composure Delight Empathy Fitness Benevolence Concentration Dependability Encouragement Flexibility Bliss Confidence Depth Endurance Flow Boldness Conformity Desire Energy Fluency Bravery Congruency Determination Enjoyment Focus Brilliance Connection Devotion Entertainment Fortitude Buoyancy Consciousness Devoutness Enthusiasm Frankness Calmness Consistency Dexterity Excellence Freedom Camaraderie Contentment Dignity Excitement Friendliness Candor Continuity Diligence Exhilaration Frugality Capability Contribution Direction Expectancy Fun Care Control Directness Expediency Gallantry Carefulness Conviction Discipline Experience Generosity Celebrity Conviviality Discovery Expertise Gentility Certainty Coolness Discretion Exploration Giving Challenge Cooperation Diversity Expressiveness Grace Charity Cordiality Dominance Extravagance Gratitude Charm Correctness Dreaming Extroversion Gregariousness Chastity Courage Drive Exuberance Growth Cheerfulness Courtesy Duty Fairness Guidance Clarity Craftiness Dynamism Faith Happiness Cleanliness Creativity Eagerness Fame Harmony Clear-mindedness Credibility Economy Family Health Cleverness Cunning Ecstasy Fascination Heart Like us on facebook
  • 2. Helpfulness Longevity Polish Satisfaction Thoughtfulness Heroism Love Popularity Security Thrift Holiness Loyalty Potency Self-control Tidiness Honesty Majesty Power Selflessness Timeliness Honor Making a Practicality Self-reliance Traditionalism Hopefulness difference Pragmatism Sensitivity Tranquility Hospitality Mastery Precision Sensuality Transcendence Humility Maturity Preparedness Serenity Trust Humor Meekness Presence Service Trustworthiness Hygiene Mellowness Privacy Sexuality Truth Imagination Meticulousness Proactivity Sharing Understanding Impact Mindfulness Professionalism Shrewdness Unflappability Impartiality Modesty Prosperity Significance Uniqueness Independence Motivation Prudence Silence Unity Industry Mysteriousness Punctuality Silliness Usefulness Ingenuity Neatness Purity Simplicity Utility Inquisitiveness Nerve Realism Sincerity Valor Insightfulness Obedience Reason Skillfulness Variety Inspiration Open- Reasonableness Solidarity Victory Integrity mindedness Recognition Solitude Vigor Intelligence Openness Recreation Soundness Virtue Intensity Optimism Refinement Speed Vision Intimacy Order Reflection Spirit Vitality Intrepidness Organization Relaxation Spirituality Vivacity Introversion Originality Reliability Spontaneity Warmth Intuition Outlandishness Religiousness Spunk Watchfulness Intuitiveness Outrageousness Resilience Stability Wealth Inventiveness Passion Resolution Stealth Willfulness Investing Peace Resolve Stillness Willingness Joy Perceptiveness Resourcefulness Strength Winning Judiciousness Perfection Respect Structure Wisdom Justice Perkiness Rest Success Wittiness Keenness Perseverance Restraint Support Wonder Kindness Persistence Reverence Supremacy Youthfulness Knowledge Persuasiveness Richness Surprise Zeal Leadership Philanthropy Rigor Sympathy Learning Piety Sacredness Synergy Liberation Playfulness Sacrifice Teamwork Liberty Pleasantness Sagacity Temperance Liveliness Pleasure Saintliness Thankfulness Logic Poise Sanguinity Thoroughness PepsiCo’s has put together one of the finest examples of a values statement we’ve ever seen: http://www.pepsico.com/PEP_Citizenship/CodeofConduct/index.cfm# We leave it to you to determine if they practice their values. Like us on facebook