YouTube Music's Latest Ad Campaign Is an Infectious Ode to the Diversity of Music Lovers

Campaign launches on first day of RNC

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity. 

Sure, Spotify has musical diversity. But YouTube is the No. 1 streaming music site in the world, which means it's got an especially diverse user base. And it's those people, and their unique and personal tastes, that the brand is focusing on. 

Working with Lance Acord, the director behind a slew of hits including the NFL's Super Bowl babies choir, YouTube has released a series of ads that embody the private moments in a day that music transforms into something special, even personally revealing. 

Meet Jaysn, a funky little aficionado of the Korean hip-hop scene (his track: Eung Freestyle).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in