Hostname: page-component-8448b6f56d-42gr6 Total loading time: 0 Render date: 2024-04-19T20:38:00.929Z Has data issue: false hasContentIssue false

Learning from the other side: how social networks influence turnout in a referendum campaign

Published online by Cambridge University Press:  21 January 2018

Davide Morisi
Affiliation:
Assistant Professor, Department of Government, University of Vienna, Vienna, Austria
Carolina Plescia*
Affiliation:
Assistant Professor, Department of Government, University of Vienna, Vienna, Austria
Get access

Abstract

Interpersonal discussion is considered to be one of the most influential sources of opinion formation and behaviour. Yet, an unresolved puzzle remains within the literature: while some studies show that discussion with not like-minded citizens depresses political participation, other studies, on the contrary, indicate that the same type of interpersonal discussion can foster political engagement. In this study, we address this unresolved democratic dilemma for the first time in a context of direct democracy, by focussing on the campaign leading to the 2016 Italian constitutional referendum. Specifically, we pay particular attention to the interaction between network diversity, ambivalence, and political knowledge. The findings show that frequent interactions with not like-minded citizens increase turnout. The results based on regression models and structural equation modelling indicate that this positive effect is channelled mainly through political learning, since network diversity increases factual knowledge about the constitutional reform, which in turn is associated with an increase in turnout. We do not find a significant effect of network diversity on ambivalence, as predicted by previous studies. These findings have important implications for deliberative theories and campaign strategies.

Type
Research Article
Copyright
© Società Italiana di Scienza Politica 2018 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Baldassarri, D. (2009), ‘Social networks, political heterogeneity, and interpersonal influence. Evidence from the 2006 Italian elections’. Paper prepared for the Political Networks Workshop at the University of California, May 18, Davis, CA.Google Scholar
Beck, P.A., Dalton, R.J., Greene, S. and Huckfeldt, R. (2002), ‘The social calculus of voting: interpersonal, media, and organizational influences on presidential choices’, American Political Science Review 96(1): 5773.Google Scholar
Bellucci, P., De Angelis, A. and Garzia, D. (2017), ‘When personalization meets direct democracy. An analysis of the determinants of voting in the Italian Constitutional referendum, 2016’. Paper presented at the ITANES Workshop ‘Referendum Costituzionale 2016: Elettori, Partiti e Media nella Seconda Repubblica’, Rome, 9–10 February.Google Scholar
Bennett, S.E. (1986), Apathy in America 1960-1984:Causes and Consequences of Citizen Political Indifference, Dobbs Ferry, NY: Transnational.Google Scholar
Berelson, B., Lazarsfeld, P.F. and McPhee, W.N. (1954), Voting: A Study of Opinion Formation in a Presidential Campaign, Chicago, IL: University of Chicago Press.Google Scholar
Bowler, S. and Donovan, T. (1998), Demanding Choices. Opinion, Voting and Direct Democracy, Ann Arbor, MI: University of Michigan Press.Google Scholar
Calvert, R.L. (1985), ‘The value of biased information: a rational choice model of political advice’, Journal of Politics 47(2): 530555.Google Scholar
Campbell, A., Converse, P.E., Miller, W.E. and Stokes, D.E. (1960), The American Voter, Chicago, IL: University of Chicago Press.Google Scholar
Campus, D., Pasquino, G. and Vaccari, C. (2008), ‘Social networks, political discussion, and voting in Italy: a study of the 2006 election’, Political Communication 25: 423444.Google Scholar
Chambers, S. (2003), ‘Deliberative democratic theory’, Annual Review of Political Science 6(1): 307326.Google Scholar
Christin, T., Hug, S. and Sciarini, P. (2002), ‘Interests and information in referendum voting: an analysis of Swiss voters’, European Journal of Political Research 41(6): 759776.Google Scholar
Cohen, J. (1988), Statistical Power Analysis for the Behavioral Sciences, 2nd edn, Hillsdale, NJ: Erlbaum.Google Scholar
Colombo, C., De Angelis, A. and Morisi, D. (2017), ‘Demanding choices or easy shortcuts? A study on the 2016 Italian constitutional referendum’. Paper presented at the ITANES Workshop ‘Referendum Costituzionale 2016: Elettori, Partiti e Media nella Seconda Repubblica’, Rome, 9–10 February.Google Scholar
Cutts, D. and Fieldhouse, E. (2009), ‘What small spatial scales are relevant as electoral contexts for individual voters? The importance of the household on turnout at the 2001 general election’, American Journal of Political Science 53(3): 726739.Google Scholar
Delli Carpini, M.X. and Keeter, S. (1996), What Americans Know About Politics and Why it Matters, New Haven, CT: Yale University Press.Google Scholar
Delli Carpini, M.X., Cook, F.L. and Jacobs, L.R. (2004), ‘Public deliberation, discursive participation, and citizen engagement: a review of the empirical literature’, Annual Review of Political Science 7(1): 315344.Google Scholar
Denver, D. (2002), ‘Voting in the 1997 Scottish and Welsh devolution referendums: information, interests and opinions’, European Journal of Political Research 41(6): 827843.Google Scholar
De Vreese, C.H. and Semetko, H.A. (2004), ‘News matters: influences on the vote in the Danish 2000 euro referendum campaign’, European Journal of Political Research 43(5): 699722.Google Scholar
Eveland, W.P. and Shah, D. V. (2003), ‘The impact of individual and interpersonal factors on perceived news media bias’, Political Psychology 24(1): 101117.Google Scholar
Eveland, W.P. and Hively, M.H. (2009), ‘Political discussion frequency, network size, and “heterogeneity” of discussion as predictors of political knowledge and participation’, Journal of Communication 59(2): 205224.Google Scholar
Feldman, L. and Price, V. (2008), ‘Confusion or enlightenment? How exposure to disagreement moderates the effects of political discussion and media use on candidate knowledge’, Communication Research 35(1): 6187.Google Scholar
Foos, F. and de Rooij, E.A. (2017), ‘All in the family: partisan disagreement and electoral mobilization in intimate networks-a spillover experiment’, American Journal of Political Science 61(2): 289304.Google Scholar
Gil de Zúñiga, H. and Valenzuela, S. (2011), ‘The mediating path to a stronger citizenship: online and offline networks, weak ties, and civic engagement’, Communication Research 38(3): 397421.Google Scholar
Granovetter, M.S. (1973), ‘The strength of weak ties’, American Journal of Sociology 78(6): 13601380.Google Scholar
Habermas, J. (1989), The Structural Transformation of the Public Sphere, Cambridge, MA: MIT Press.Google Scholar
Haythornthwaite, C. (2002), ‘Strong, weak, and latent ties and the impact of new media’, The Information Society 18(5): 385401.Google Scholar
Hobolt, S.B. (2005), ‘When Europe matters: the impact of political information on voting behaviour in EU referendums’, Journal of Elections, Public Opinion and Parties 15(1): 85109.Google Scholar
Huckfeldt, R. and Sprague, J. (1995), Citizens, Politics, and Social Communication, New York: Cambridge University Press.Google Scholar
Huckfeldt, R., Mendez, J.M. and Osborn, T. (2004), ‘Disagreement, ambivalence, and engagement: the political consequences of heterogeneous networks’, Political Psychology 25(1): 6595.Google Scholar
Ikeda, K. and Richey, S. (2009), ‘The impact of diversity in informal social networks on tolerance in Japan’, British Journal of Political Science 39(3): 655668.Google Scholar
Ikeda, K. and Boase, J. (2010), ‘Multiple discussion networks and their consequence for political participation’, Communication Research 38(5): 660683.Google Scholar
Inglehart, R. (1979), ‘Political action: the impact of values, cognitive level and social background’, in S.H. Barns and M. Kaase (eds), Political Action: Mass Participation in Five Western Democracies, Beverly Hills, CA: Sage, pp. 343380.Google Scholar
Karpowitz, C.F. and Mendelberg, T. (2011), ‘An experimental approach to citizen deliberation’, in J.N. Druckman, D.P. Green, J.H. Kuklinski and A. Lupia (eds) Cambridge Handbook of Experimental Political Science, New York: Cambridge University Press, pp. 258272.Google Scholar
Katz, E. and Lazarsfeld, P.E. (1955), Personal Influence: The Part Played by People in the Flow of Communication, New York: Free Press.Google Scholar
Klofstad, C.A. (2007), ‘Talk leads to recruitment: how discussions about politics and current events increase civic participation’, Political Research Quarterly 60(2): 180191.Google Scholar
Klofstad, C.A. (2015), ‘Exposure to political discussion in college is associated with higher rates of political participation over time’, Political Communication 32(2): 292309.Google Scholar
Klofstad, C.A., Sokhey, A.E. and McClurg, S.D. (2013), ‘Disagreeing about disagreement: how conflict in social networks affects political behavior’, American Journal of Political Science 57(1): 120134.Google Scholar
Knight, J. and Johnson, J. (1994), ‘Aggregation and deliberation: on the possibility of democratic legitimacy’, Political Theory 22(2): 277296.Google Scholar
Kriesi, H. (2005), Direct Democratic Choice: The Swiss Experience, Lanham, MD: Lexington.Google Scholar
Lake, R.L.D. and Huckfeldt, R. (1998), ‘Social capital, social networks, and political participation’, Political Psychology 19(3): 567583.Google Scholar
Larcinese, V. (2007), ‘Does political knowledge increase turnout? Evidence from the 1997 British general election’, Public Choice 131(3): 387411.Google Scholar
Lazarsfeld, P.F., Berelson, B. and Gaudet, H. (1944), The People’s Choice; How the Voter Makes Up his Mind in a Presidential Campaign, New York: Columbia University Press.Google Scholar
Lazer, D., Rubineau, B., Chetkovich, C., Katz, N. and Neblo, M. (2010), ‘The coevolution of networks and political attitudes’, Political Communication 27(3): 248274.Google Scholar
LeDuc, L. (2002), ‘Referendums and elections. how do campaigns differ?’, in D.M. Farrell and R. Schmitt-Beck (eds), Do Political Campaigns Matter? Campaign Effects in Elections and Referendums, London: Routledge, pp. 145162.Google Scholar
Lee, H., Kwak, N. and Campbell, S.W. (2015), ‘Hearing the other side revisited: the joint workings of cross-cutting discussion and strong tie homogeneity in facilitating deliberative and participatory democracy’, Communication Research 42(4): 569596.Google Scholar
Lenart, S. (1994), Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media, London: Sage Publications.Google Scholar
Levine, J.M. and Russo, E. (1995), ‘Impact of anticipated interaction on information acquisition’, Social Cognition 13(3): 293317.Google Scholar
Lupton, R. and Thornton, J. (2017), ‘Disagreement, diversity, and participation: examining the properties of several measures of political discussion network characteristics’, Political Behavior 39(3): 585608.Google Scholar
Mancosu, M. (2016), ‘Contexts, networks, and voting behavior: the social flow of political communication in Italy’, Italian Political Science Review/Rivista Italiana di Scienza Politica 46(3): 335354.Google Scholar
Matsusaka, J.G. and Palda, F. (1999), ‘Voter turnout: how much can we explain?’, Public Choice 98(3–4): 431446.Google Scholar
McClurg, S.D. (2003), ‘Social networks and political participation: the role of social interaction in explaining political participation’, Political Research Quarterly 56(4): 448464.Google Scholar
McKuen, M. (1990), ‘Speaking of politics: individual conversational choice, public opinion, and the prospects for deliberative democracy’, in J.A. Ferejohn and J.H. Kuklinski (eds), Information and Democratic Process, Urbana, IL: University of Illinois Press, pp. 5999.Google Scholar
McLeod, J.M., Scheufele, D.A. and Moy, P. (1999), ‘Community, communication, and participation: the role of mass media and interpersonal discussion in local political participation’, Political Communication 16(3): 315336.Google Scholar
McLeod, J.M., Scheufele, D.A., Moy, P., Horowitz, E.M., Holbert, R.L., Zhang, W., Zubric, S. and Zubric, J. (1999), ‘Understanding deliberation the effects of discussion networks on participation in a public forum’, Communication Research 26(6): 743774.Google Scholar
McPhee, W.N., Smith, R.B. and Ferguson, J. (1963), ‘A theory of informal social influence’, in W.N. McPhee (ed.) Formal Theories of Mass Behavior , New York, NY: Free Press, pp. 7499.Google Scholar
McPherson, M., Smith-Lovin, L. and Cook, J.M. (2001), ‘Birds of a feather: homophily in social networks’, Annual Review of Sociology 27: 415444.Google Scholar
Morisi, D. (2016), ‘Voting under uncertainty: the effect of information in the Scottish independence referendum’, Journal of Elections, Public Opinion and Parties 26(3): 354372.Google Scholar
Mutz, D.C. (2002a), ‘The consequences of cross-cutting networks for political participation’, American Journal of Political Science 46(3): 838855.Google Scholar
Mutz, D.C. (2002b), ‘Cross-cutting social networks: testing democratic theory in practice’, American Political Science Review 96(1): 111126.Google Scholar
Mutz, D.C. (2006), Hearing the Other Side. Deliberative Versus Participatory Democracy, Cambridge: Cambridge University Press.Google Scholar
Neuman, W.R. (1986), The Paradox of Mass Politics: Knowledge and Opinion in the American Electorate, Cambridge, MA: Harvard University Press.Google Scholar
Nir, Lilach (2005), ‘Ambivalent social networks and their consequences for participation’, International Journal of Public Opinion Research 17(4): 422442.Google Scholar
Pattie, C.J. and Johnston, R.J. (2008), ‘It’s good to talk: Talk, disagreement and tolerance’, British Journal of Political Science 38(4): 677698.Google Scholar
Popkin, S. and Dimock, M.A. (1999), ‘Political knowledge and citizen competence’, in S.L. Elkin and K.E. Soltan (eds) Citizen Competence and Democratic Institutions, University Park, PA: Pennsylvania State University Press, pp. 117146.Google Scholar
Putnam, R. (2000), Bowling Alone. The Collapse and Revival of American Community, New York: Simon and Schuster.Google Scholar
Riker, W.H. and Ordeshook, P.C. (1968), ‘A theory of the calculus of voting’, American Political Science Review 62(1): 2542.Google Scholar
Scheufele, D.A., Nisbet, M.C. and Brossard, D. (2003), ‘Pathways to political participation? Religion, communication contexts, and mass media’, International Journal of Public Opinion Research 15(3): 300324.Google Scholar
Scheufele, D.A., Nisbet, M.C., Brossard, D. and Nisbet, E.C. (2004), ‘Social structure and citizenship: examining the impacts of social setting, network heterogeneity, and informational variables on political participation’, Political Communication 21(3): 315338.Google Scholar
Scheufele, D.A., Hardy, B.W., Brossard, D., Waismel‐Manor, I.S. and Nisbet, E. (2006), ‘Democracy based on difference: examining the links between structural heterogeneity, heterogeneity of discussion networks, and democratic citizenship’, Journal of Communication 56(4): 728753.Google Scholar
Schmitt-Beck, R. and Partheymüller, J. (2012), ‘Why voters decide late: a simultaneous test of old and new hypotheses at the 2005 and 2009 German federal elections’, German Politics 21(3): 299316.Google Scholar
Schmitt‐Beck, R. and Lup, O. (2013), ‘Seeking the soul of democracy: a review of recent research into citizens’ political talk culture’, Swiss Political Science Review 19(4): 513538.Google Scholar
Sinclair, B. (2012), The Social Citizen: Peer Networks in Political Behavior, Chicago, IL: University of Chicago Press.Google Scholar
Smith, H.H. (1986), ‘Newspaper readership as a determinant of political knowledge and activity’, Newspaper Research Journal 7(2): 4754.Google Scholar
Tarrow, S. (1998), Power in Movement. Social Movements and Contentious Politics, Cambridge: Cambridge University Press.Google Scholar
Thomas, K., Johann, D., Kritzinger, S., Plescia, C. and Zeglovits, E. (2016), ‘Estimating sensitive behavior: the ICT and high-incidence electoral behavior’, International Journal of Public Opinion Research 29(1): 151171.Google Scholar
Thompson, M.M. and Zanna, M.P. (1995), ‘The conflicted individual: personality‐based and domain specific antecedents of ambivalent social attitudes’, Journal of Personality 63(2): 259288.Google Scholar
Thompson, M.M., Zanna, M.P. and Griffin, D.W. (1995), ‘Let’s not be indifferent about (attitudinal) ambivalence’, in R.E. Petty and J.A. Krosnick (eds) Attitude Strength: Antecedents and Consequences, New York: Psychology Press, pp. 361386.Google Scholar
Vaccari, C., Valeriani, A., Barberá, P., Jost, J.T., Nagler, J. and Tucker, J.A. (2016), ‘Of echo chambers and contrarian clubs: exposure to political disagreement among German and Italian users of Twitter’, Social Media + Society 2(July–September): 124.Google Scholar
Valenzuela, S., Kim, Y. and de Zúñiga, H.G. (2012), ‘Social networks that matter: exploring the role of political discussion for online political participation’, International Journal of Public Opinion Research 24(2): 163184.Google Scholar
Verba, S., Schlozman, K.L. and Brady, H.E. (1995), Voice and Equality: Civic Voluntarism in American Politics, Cambridge, MA: Harvard University Press.Google Scholar
Vezzoni, C. and Mancosu, M. (2016), ‘Diffusion processes and discussion networks: an analysis of the propensity to vote for the 5 Star Movement in the 2013 Italian election’, Journal of Elections, Public Opinion and Parties 26(1): 121.Google Scholar
Vezzoni, C. and Segatti, P. (2016), ‘Il referendum costituzionale, tra personalizzazione e antipolitica’. Rivista il Mulino, 6 July. Retrieved 2 February 2017 from https://www.rivistailmulino.it/item/3374.Google Scholar
Zuckerman, A. (ed.) (2005), The Social Logic of Politics: Personal Networks as Contexts for Political Behavior, Philadelphia, PA: Temple University Press.Google Scholar
Zuckerman, A. and Kotler-Berkowitz, L. (1998), ‘Politics and society: political diversity and uniformity in households as a theoretical puzzle’, Comparative Political Studies 31(4): 464497.Google Scholar
Supplementary material: File

Morisi and Plescia supplementary material

Online Appendix

Download Morisi and Plescia supplementary material(File)
File 4.7 MB