The success of your business relies heavily on the online experiences that your customers have. Nowadays, almost all businesses have an online website that runs simultaneously with their physical location. Many of these companies thrive because they know what elements their websites need to control their customers’ online experiences. These are five of the best ways to control your customers’ online experience so that you can increase your traffic, secure additional customers, and boost your overall profits and success.
1. Offer an Attractive Environment
The first element that you’ll want to control is your website’s design. The design can make or break your site, and you should hire a professional to review it for that reason. You will need three key elements if you want to give people a high-quality experience on your site. You’ll need to have an attractive color scheme or theme, a navigation system that’s easy to understand, and an overall pitch that encourages your visitors to take action. A web designer or SEO expert can make that happen for you. This person can create a welcoming and trustworthy environment that will magnetize potential customers and hook them once they stop by the page. A skilled SEO expert can incorporate some tools into your site that will draw them to close the sales.
2. Give Them a Place to Leave Their Opinion
Offering your customers a place to leave reviews is another way that you can control their online experience. Adding a review page is a great way for you to get feedback on how you can improve your site or your business operations, as well. Furthermore, your brand is likely to come off as more trustworthy if you allow your customers to discuss their experiences with other customers. Think about all the consumer referrals that their reviews can bring you if you treat them well.
3. Allow Them to Interact With Your Business
You should also consider having a social media presence or at least a part of your website where you can directly interact with your customers. You may do that in the form of adding the chat feature to one of your website pages. The chat feature will allow your customers to have immediate answers to their questions. You can even have your customer service team resolve billing issues and make account changes from the chat menu if you desire. Alternatively, you can use your chat or social media page to take comments, complaints, and suggestions from your world of customers and potential clients. Your business representative can speak to them directly so that they know your business is human and compassionate.
4. Expand Their Access to Information
You can control your customers’ online experience by expanding their access to information. What we mean by expanding their access is to provide them with blogs, articles, and insight that pertains to the services and products you offer. For example, you may want to add a blog with personal finance tips or credit repair advice if you own a financial company. You may want to offer information about DIY auto repairs if you are an auto parts store. It’s all about giving your customers everything that they need in one place. Your risk of losing them as customers will diminish with each element you add to their experience.
5. Give Them Access to Innovative Payment Methods
Finally, you need to ensure that they have up-to-date payment methods and credit card processing choices inside your physical store and online. The other elements won’t help you much if your customers don’t have a hassle-free and effective way to pay for the products and services they desire. Therefore, you’ll need to ensure that the system you use is innovative enough to offer the newest and most beneficial ways for your clients to process their payments. You’ll need to allow them to pay by regular credit cards, chipped credit cards, debit cards, and online payment companies. You might even want to consider taking cryptocurrency, but that’s a whole different realm of payment processing to be discussed at a later date.
Start Changing the Way Your Customers See You
Your website will most likely be the first place that your customers and potential customers will hear about your business. Therefore, you should implement some of the tips that we mentioned above. Try some of these tactics and analyze your website activities for about 30 days. You should see a significant increase in site visitors, sales, subscriptions, reviews, and overall success.