October 18, 2016 – Pinarello has issued the following statement following widespread reports that the legendary cycling company will soon be acquired by LVMH Moët Hennessy Louis Vuitton SE group (LVMH) which owns renowned luxury brands such as Louis Vuitton, Dior, and Moet et Chandon. The news was initially broken by TuttoBici Web.

Pinarello Statement
With reference to press leaks, the Pinarello family confirms that they have been evaluating, since a few years, different assets reinforcement options with a strong industrial base, in order to further strengthen the Pinarello brand in the world. The Pinarello family is not considering to exit the business and will continue to follow the company in its future growth, as it has always done and with the same passion.